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Provantage takes out of home advertising to a new level with Transit.TV
Provantage takes out of home advertising to a new level with Transit.TV
On Wednesday, 13 February, Provantage launched a new digital media network known as Transit.TV. This digital network will offer advertisers across the country a national digital television network that will operate in selected taxi’s, train stations and in taxi rank lanes.
14 Feb 2013
Conversation LAB: A new agency for a new world
Conversation LAB: A new agency for a new world
There is the belief that when it comes to ‘big idea’ agencies, you don’t have to look any further than South Africa’s two main cities, Cape Town and Johannesburg. You’d find an argument to back that up too. Simply take a look at where the South African winners of this year’s Loeries are located to understand my point.
23 Oct 2012
2012 <i>IMC Conference</i> brings together a stellar mix of speakers
2012 IMC Conference brings together a stellar mix of speakers
Monday, 15 and Tuesday, 16 October saw many of Johannesburg’s top marketers attending the 2012 Integrated Marketing Communication Conference at the Sandton Hilton where a range of speakers sought to impart their collective wisdom on the audience. This was the 4th such event in as many years and it is quickly becoming an industry staple.
19 Oct 2012
8ta takes mobility to the next level
8ta takes mobility to the next level
As data usage is booming, 8ta has brought what is a first for South Africa, free Wi-Fi in cabs. Members who are subscribed to 8ta as well as members who are not, now have the opportunity to experience their network. This is definitely a new way of brand building.
18 Oct 2012
SAS hosts an Executive Forum for the first time in SA
SAS hosts an Executive Forum for the first time in SA
The SAS Executive Forum took place at the Turbine Hall in Johannesburg on Wednesday, 12 September. Capturing all aspects of big data, the forum explored the analysis of big data and extracting it into meaningful information.
14 Sep 2012
SAS <i>Marketing Trends Summit</i> focuses on the empowered consumer
SAS Marketing Trends Summit focuses on the empowered consumer
The SAS Marketing Trends Summit, which was held on Tuesday, 17 July at the Astrotech Conference Centre, and facilitated by media personality Jeremy Maggs, brought together a multitude of professionals all seeking to derive knowledge about where the marketing landscape was going.
19 Jul 2012
Awards are great but shouldn’t be actively pursued
Awards are great but shouldn’t be actively pursued
Any discussion around the topic of awards – no matter for which industry – needs to be handled with care.
22 May 2012
Eighty20 shows how to get more from SAARF’s AMPS data
Eighty20 shows how to get more from SAARF’s AMPS data
On Wednesday, 16 May, the South African Research Foundation (SAARF) invited interested parties to attend a presentation at the Bryanston Country Club on using its All Media Products Survey (AMPS) data in innovative ways. Leigh Andrews attended and provides feedback.
16 May 2012
Provantage’s Airport.tv takes flight
Provantage’s Airport.tv takes flight
Wednesday, 25 April saw Provantage launch its latest out-of-home platform – Airport.tv. Designed to be a full-service offering with seamless integration of quality entertainment and advertising, Airport.tv is targeting a very specific market with the hope of combining the powers of traditional television advertising and out-of-home media. Samantha Cook attended the launch and reports back.
16 May 2012
Mango’s in-flight Wi-Fi takes off … well, not quite
Mango’s in-flight Wi-Fi takes off … well, not quite
Mango Airlines, WirelessG and Vodacom combined their resources to develop and launch South Africa’s first in-flight Wi-Fi service. After a long testing process, the first flight with access to Wi-Fi services took off from Lanseria Airport on 8 May. Christine Greyvenstein climbed aboard to test the first local internet café in the sky.
16 May 2012
Adam Behr: Using your voice to pay the bills
Adam Behr: Using your voice to pay the bills
If you have ever wanted to pursue a career as a voice-over artist but believe it’s beyond your grasp, don’t give up just yet. In fact, wait until you finish reading this article before making a final decision.
13 Apr 2012
DMMA discusses its 2012 focus at April member event
On Thursday, 12 April, the Digital Media and Marketing Association (DMMA) held its April member event at the Fire and Ice Protea Hotel. Student guests were also in attendance, as well as Leigh Andrews, who provides feedback.
13 Apr 2012
OFyt: An agency with a difference
OFyt: An agency with a difference
Cape Town and indeed South Africa doesn’t need another advertising agency. However, that didn't stop the launch of OFyt last month. On the back of over 50 years of experience in the industry, there is a desire that it becomes more than just an agency. Darren Gilbert sat down with two of its founders, Gary Leih and Jono Shubitz to find out more.
11 Apr 2012
In a fragmented world, a meaningful connection is crucial
In our world of multiple platforms, its easy to be overwhelmed by the amount of information available. However, that doesn't mean that as a company, you shouldn't focus on maintaining a meaningful connection. In fact, without, you'll be left behind.
26 Mar 2012
Actual intelligence is still better than artificial intelligence when dealing with ORM
BrandsEye held a launch on Tuesday, 21 February at Moyo Zoo Lake to announce its ‘Crowd’ ORM service.TotallyMAd’s Melanie Heyns attended the event and reports back.
01 Mar 2012
<i>Virgin Active Sports Industry Awards</i> to award industry excellence
Virgin Active Sports Industry Awards to award industry excellence
The Virgin Active Sports Industry Awards of 2012 are to be handed out in full black-tie splendour on Thursday, 23 February, highlighting the best in the business and covering disciplines including marketing, public relations, sponsorships, media, advertising and design.
23 Feb 2012
The role of marketing in PR, media and sales
In last month’s article, I wrote about the difference between PR and media and the fact that people still get confused about where exactly to draw the line regarding what exactly counts as media/PR/marketing/advertising and whether there are actually clear boundaries between them or not.
17 Feb 2012
Day two of <i>Click Africa</i>: “Turn online conversation into offline engagement”
Day two of Click Africa: “Turn online conversation into offline engagement”
The second day of the Click Africa digital marketing event for Africa took place on 7 February at the Holiday Inn, Sandton. COUP magazine and TotallyMAd were media sponsors for the conference and thus attended to provide coverage and tweet from the event.
13 Feb 2012
Day one of <i>Click Africa</i>: “Put some personality into your social marketing”
Day one of Click Africa: “Put some personality into your social marketing”
On 6 February,Click Africa: the digital marketing event for Africa took place at the Holiday Inn, Sandton. COUP magazine and TotallyMAd were media sponsors for the conference and thus attended to provide coverage and tweet from the event.
13 Feb 2012
If your brand is online, you need a strategy
There are two distinct sides to social media. On the one hand, you have the social aspect while on the other, you get the business angle. With the development of the second, companies have now begun to question how best to leverage the platform. The simple answer is to go through online reputation management.
01 Dec 2011

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Marketing Update is a Newsclip Media Monitoring initiative.
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