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Marketing Profile

Experienced trio launch WhyFive, a fresh take on market research.

Success in business depends on asking the right questions. ‘Why?’ is always the right question, say the founders of newly launched market research business WhyFive; and marketing wisdom holds that if one asks ‘Why?’ five times, any question will be fully answered.

14 May 2013

TollReach to evolve into AutoReach to grow footprint of in-car marketing

Re-invention is the key to business success. It requires the evolution of years of expertise within an ever-changing market to compete for a potential consumer’s attention and spend. On Wednesday, 8 May, the successful TollReach - a pioneer in reaching a moving but captive audience - will evolve into AutoReach to grow the footprint of in-car marketing.

10 May 2013

Demographica opens an office in Cape Town

South Africa’s leading digital direct marketing provider, Demographica, has expanded its presence to Cape Town as it looks to meet customer demand while growing its customer base in this strategic location.

30 Apr 2013

VWV Group announces launch of its new division, VWV Massive

Global award-winning brand experience agency, the VWV Group, has announced the launch of a new division, VWV Massive and as the name suggests, everything it does is just that: massive.

22 Apr 2013

CREACHA believes that creativity can change the world

With many multinational media companies occupying South Africa, and with new, specialist agencies cropping up daily, the advertising world is becoming ever more competitive.

04 Feb 2013

Chaos Theory opens new offices in Cape Town

Chaos Theory has opened up its new offices in Cape Town and will be situated in the heart of Montague Gardens Prime Park.

12 Sep 2012

New sports sponsorship agency, Levergy, joins the market

There’s a new player on the sport’s sponsorship field and they are promising to introduce some innovative tactics to the game. Levergy is a creative communications agency specialising in the leveraging of sport and entertainment properties that deliver measurable results.

29 Aug 2012

B.M.T Sports Management

B.M.T Sports Management is a sporting agency and sponsorship management company fashioned to provide athletes with a complete management solution, as well as creating exposure for brands and corporate companies wishing to expand their advertising portfolio.

03 Mar 2011

Digital Bridges

Digital Bridges unlocks the business and communication value of the web. It was started in 2007 when Kate Elphick, a professional management and communication consultant, went to the West Coast of the USA as part of her MBA to investigate Internet businesses and to learn from the likes of Google; Reuters; PB Wiki; and Microsoft about the world of online marketing and communication.

22 Jan 2010

Imajinn Innovate

Imajinn Innovate, founded in January 2004 and part of the Global Group, is a technology based distributions company in the media communications industry. Representing inventors from all over the world, Imajinn has exclusive distribution rights throughout Africa, and in some cases as far as the Middle East.

21 Jan 2010

Scribble Promotions

Scribble Promotions was founded in 2008 as a dedicated supplier of corporate clothing and promotional gifts. The group has since increased the scope of its offerings, following the launch of its industrial work-wear division, Mrs Overall.

30 Sep 2009

Cutting Edge

Cutting Edge Marketing, Public Relations and Special Events is a results-driven, action-orientated and highly skilled consultancy specialising in strategic communication, media relations and promotions.

18 Sep 2009

The Pitch Doctor

The Pitch Doctor is based in Fourways, in Johannesburg. We are presentation specialists; solution-based, we can conceptualise and implement the biggest of ideas.

14 Sep 2009

Alphabet Soup

SMG Africa

Foshizi

Foshizi is a Black Consumer Insight Agency specialising in qualitative surveys into the black emerging market. It talks to real people about real issues they are faced with on a day to day basis.

24 Jul 2009

icandi Communications

Talk2Us

S&A Marketing

Shake-The-Tree Marketing

South of Africa unveils its new logo and website

South of Africa has announced its rebrand which includes not only a new logo but they a new website as well. Having worked with the best in the field, the new South of Africa website will showcase the entire portfolio.

WhyFive releases its SA Body Image Report 2013

Research company, WhyFive, have produced market research into the body image of a cross section of reasonably affluent, economically active South Africans with an average monthly household income of around R10 000. It is called The SA Body Image Report 2013.

Stage Audio Works turns to ADreach for its latest outdoor campaign

When Stage Audio Works decided to create an outdoor campaign, ADreach Street Pole Ads were their automatic choice. They transformed 39 Street Pole Ads in Centurion and Johannesburg with striking die cuts into a campaign that delivered real impact.

Be inspired by colour with the Dulux Connections Trend Collection 2013

Find inspiration when choosing trendy colours for your home with the Dulux Trend Collection 2013. Based on the annual edition of ColourFutures^™ 2013, the Dulux “Trend Collection 2013” will turn one into an expert when it comes to selecting this season’s most trendy and inspirationa ...

DMMA celebrates its 10^th anniversary

On Wednesday, 21 May 2003, the Online Publishers Association (OPA) was launched when 16 of South Africa’s most well-respected publishers came together with the aim of promoting the growth and profitability of the online publishing industry.

TLC's Fitting Room provides exposure for Vodacom

TLC Unlimited’s Fitting Room media platform, a subsidiary of Primedia Unlimited, has provide ...

The power of brand slogans

In marketing, language is an important tool, and when it is used in a strategic manner it can have a meaning that shapes ideas and sticks in your memory. This can, in turn, create a meaning that can be so powerful that it can capture an audience for a lifetime.

Designing the perfect brand logo

The creation of a brand logo is a delicate process that should never be approached casually. As much as it may appear easy, this is far from true. It involves strategy, consumer insight and a keen understanding of your market. The logo also sets the tone for your brand and everything that follows.

Advertising News

Baby pods calm tots at malls while simultaneously acting as billboards for brands

Due to dirty mall toilets and sparsely placed baby changing facilities, mothers know all too well the harrowing experience to expect when taking their baby along to the mall to do a bit of shopping.

<i>Brandyourcar.com</i> chosen to generate awareness of the natural immune booster, Echinaforce

Brandyourcar.com chosen to generate awareness of the natural immune booster, Echinaforce

SA Natural Products has selected Primedia Unlimited’s Brandyourcar.com to generate awareness around the natural immune booster, Echinaforce, which is running from Wednesday, 1 May to Wednesday, 31 July, on a fleet of carefully chosen branded cars in Pretoria and Johannesburg.

Marketing News

South of Africa unveils its new logo and website

WhyFive releases its SA Body Image Report 2013

In Focus

Provantage takes out of home advertising to a new level with Transit.TV

On Wednesday, 13 February, Provantage launched a new digital media network known as Transit.TV. This digital network will offer advertisers across the country a national digital television network that will operate in selected taxi’s, train stations and in taxi rank lanes.

Conversation LAB: A new agency for a new world

There is the belief that when it comes to ‘big idea’ agencies, you don’t have to look any further than South Africa’s two main cities, Cape Town and Johannesburg. You’d find an argument to back that up too. Simply take a look at where the South African winners of this year’s Loeries are located to understand my point.

New Accounts

Conversation LAB wins the Chubb Fire and Security SA account

Up and coming creative agency, Conversation LAB, hot on the heels of their Mr Price Sport and Hirsch’s business wins, has now added international fire and security giant, Chubb Fire and Security South Africa to their fast-expanding client base.

Bletchley Park wins the Wonga.com account

Wonga.com, a ground-breaking online lender, has appointed Bletchley Park as their creative marketing agency in South Africa after a successful pitch process.

People on the Move

Joe Public welcomes a host of new talent

With 20 years’ experience in the advertising industry, Suraya Pillay has been appointed as Joe Public’s head of Media Buying and Planning. From a buyer at Y&R in 1993, she made her way up the corporate ladder at OMD and the Grey Group before being promoted to the Board of Directors at Mediacom.

Aviat Networks appoints Siphiwe Nelwamondo as its technical marketing manager

Siphiwe Nelwamondo has recently been appointed as a technical marketing manager with Aviat Networks, a leading global provider of microwave backhaul solutions. In this role, Nelwamondo is responsible for technical marketing and business development for the South Africa, East Africa and Middle East regions.

Marketing Profile

Experienced trio launch WhyFive, a fresh take on market research.

TollReach to evolve into AutoReach to grow footprint of in-car marketing

Advertising Profile

Turbine Brand Revolution launches in association with human.kind advertising

Although Turbine Brand Revolution and human.kind advertising are separate entities, there is synergy where it is most essential, and together the agencies are able to provide a full service offering, from logo and corporate identity design, to full campaign execution.

The Hardy Boys joins forces with Disturbance

Independent through the line communications agency, The Hardy Boys have acquired Disturbance – Durban's leading multi-disciplinary creative hot-shop – with a view to broadening its current service offering.

The home of live theatre events in high definition

Cinema Nouveau screened by Fish Eagle Brandy will be the first movie theatre in South Africa to join other movie theatres, worldwide, in screening live performances of plays in High Definition (HD), as seen at the National Theatre in London.

A day with the Field Band Foundation, Soweto band … with Black Like Me

Black Like Me was proud to announce their partnership with Field Band Foundation- Dobsonville band to host a day of fun and motivation to the 180 members during a recent visit to the Soweto band.

Personalities

Getting to know Living Your Brand's CEO, Daniel Marcus

Living Your Brand CEO, Daniel Marcus is a busy man. When he's not in the office, he's either at the gym or planning his next move in the wee hours of the morning. Marketing Update managed to catch up with him to find out more about him. Here's what he had to say.

Getting to know Y&R Johannesburg's new MD, Kingsley Potter

Y&R Johannesburg recently appointed Kingsley Potter as its new managing director. He took some time out of his busy schedule to speak to Marketing Update.