Loading Adverts...
Follow our RSS feed
Loading
Nando's have signed with Business Positioning Systems (BPS) to optimise their digital footprint, outrank competitors and drive feet in store. Nando's are the latest blue chip to sign with BPS joining The Spur Group, Nedbank, BP and Telkom Mobile.
Brand ID acquires full portfolio of sports brands from Super-Brands
Sports and lifestyle company, Brand ID, has announced the acquisition of the full portfolio of sports brands from Super-Brands, catapulting it into one of the largest sports and lifestyle brand marketing and distribution companies in South Africa.
Primedia Unlimited's Primall Media claims the Hard Rock Cafe account
Primedia Unlimited's Primall Media has added the Hard Rock Cafe to its growing list of clients. “The launch of Hard Rock Cafe in Sandton’s bustling Nelson Mandela Square prompted the brand to advertise its opening in the shopping centre, where it could engage with its desired clientele directly,” says Primall Media’s executive head: Sales & Marketing Lee Curtis.
As Africa’s market leader in social media measurement, Fuseware provides clients with a precise understanding of their digital footprint, online market and competitive climate in social media.
Two years ago, Clover Dairy launched their ‘Way Better’ brand positioning. The award winning work established the Way Better Galaxy brand world – a magical place where Clover products are made ‘Way Better’ than any competing dairy products.
Artifact Advertising is proud to announce that they have acquired the Melrose Arch social media account. "Over the last year we have won 6 exciting accounts," says Artifact’s MD, Andy Taoushiani. "Each requires different services and skills from our agency, some just needing our digital and social expertise and others more traditional services."
Comedy channel, Comedy Central has appointed leading experiential activations agency, VWV to work on The Comedy Central Roast of Kenny Kunene Fired up by Nando’s. An annual fixture on the comedy calendar, the 2014 production of the Roast will be staged at the Lyric Theatre, Gold Reef City, on Thursday, 3 April.
Y&R South Africa's Durban agency wins the Transnet Port Terminals account
Y&R South Africa's Durban agency has just been awarded a 12-month contract with Transnet Port Terminals. It's the agency's first state-owned enterprise account since it started operating in 2008.
Saatchi & Saatchi South Africa has been appointed the regional agency hub for Mondelez International’s Trident gum, the world’s number one gum brand, and Halls, the world’s leading candy brand, for both Eastern Europe and Middle East & Africa, for a total of fourteen countries.
Platinum Seed Digital Marketing has announced the renewal of two of their accounts, Rémy Martin and Cointreau. Platinum Seed was approached to launch various social media platforms for Cointreau in October 2013. Cointreau has enjoyed a successful couple of months with the average engagement rate of 7% per month.
Confirming its leadership position in the mobile advertising space, local mobile social network Mxit has signed multinational consumer goods company Reckitt Benckiser to its portfolio of blue chip media clients.
Human.kind advertising has been appointed to conceptualise and manage new Point of Sale solutions for PharmaNatura’s VitaForce range of two phase release multivitamins and minerals. human.kind is a unique agency of talented creatures who revel in providing creatively driven solutions to clients.
After working with Mr Price on its highly successful 2013 summer launch, HaveYouHeard, has been tasked with providing the local chain with strategic and word-of-mouth services in 2014.
Platinum Seed Digital Marketing wins two new accounts
Platinum Seed Digital Marketing has recently been awarded a number of new clients; this sees an exciting addition to their impressive and growing client portfolio. Glen Grant Single Malt Whisky and Aperol Spritz, forming part of the Campari Group, have recently appointed Platinum Seed as their digital marketing company in South Africa.
Brand inc Creative Group, an integrated brand services agency, has recently been appointed as Nashua Limited’s full services agency, with Brand inc handling the traditional through-the-line advertising, Brand inc Sport handling the sponsorship and Brand inc Communications handling all the PR and communication requirements going forward.
HaveYouHeard, the innovative word-of-mouth and social media agency founded in Cape Town in 2008, recently started working with the Sanofi group, one of the world’s leading pharmaceutical companies.
Hot on the heels of landing the chocolate and biscuit portfolios in the Mondelez (formerly Kraft) stable, Hellocomputer has been appointed by WesBank, South Africa’s leading provider of vehicle and asset finance, as its lead agency.
Platinum Seed Digital Marketing has recently added William Grant & Sons to their successful and dynamic portfolio of clients. William Grant & Sons, is an independent distillery founded in 1887, with a number of spirits in their portfolio.
Hellocomputer has been awarded the chocolate and biscuit portfolios in the Mondelez (formerly Kraft) stable. According to its managing director, David Moffatt, the agency won the contested pitch on the strength of its strategic vision to lead with a mobile-led creative campaign.
Owing to their extensive experience in the field of sports and entertainment, Andrew Ross and his team at Havas Sports & Entertainment South Africa have been appointed as the official ‘Sportainment’ agency to manage the commercial partner and match day presentation requirements of the 2014 ICC World Twenty20 tournament.

Twitter feed
Facebook
Advertisement
Archives
 18 April 2014 Week in review
 11 April 2014 Week in review
 28 March 2014 Week in review
 14 March 2014 Week in review
 28 February 2014 Week in review
 21 February 2014 Week in review
 14 February 2014 Week in review
 7 February 2014 Week in review
Calendar
No events found
IAB South Africa Member

Marketing Update is member of IAB South Africa and a Newsclip Media Monitoring initiative.

Loading Adverts...