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TLC selected to spread awareness around Incolabs' Lip Ice

Incolabs has selected the ideal environment in Primedia Unlimited’s washroom advertising platforms by TLC, to reach its consumers ahead of winter for its ‘Naughty or Nice’ Lip Ice advertising campaign that runs nationwide from April to June.

24 May 2013

<i>Brandyourcar.com</i> chosen to generate awareness of the natural immune booster, Echinaforce

Brandyourcar.com chosen to generate awareness of the natural immune booster, Echinaforce

SA Natural Products has selected Primedia Unlimited’s Brandyourcar.com to generate awareness around the natural immune booster, Echinaforce, which is running from Wednesday, 1 May to Wednesday, 31 July, on a fleet of carefully chosen branded cars in Pretoria and Johannesburg.

20 May 2013

Provantage paints townships blue for Grand-Pa

The Provantage team was briefed by Grand-Pa to paint the township Grand-Pa blue in a recent campaign aimed at dominating Spaza shop fronts on the main roads and intersections in Tembisa, Soweto and Diepsloot.

20 May 2013

Provantage continues to give PPC the ‘Powa'

After two extremely successful years of brand exposure, cement producer PPC has continued its relationship with the Powa Towa offering from Provantage. The four sided 6m high by 2.4m wide PPC branded Powa Towas provide high impact and visibility and are currently situated at 19 key sites in close proximity to relevant building industry retail stores across the country.

20 May 2013

Carat selects Primall Media's hanging banner to promote <i>Oz The Great and Powerful</i>

Carat selects Primall Media's hanging banner to promote Oz The Great and Powerful

Media agency, Carat, created a South African first by selecting Unlimited’s Primall Media’s hanging banner media platforms inside shopping malls and turning them into a ‘never-been-done-before’ dye-cut spectacular to promote the movie, Oz The Great and Powerful.

13 May 2013

Brandyourcar.com selects brand ambassadors to promote Pentel's EnerGel X pens

Brandyourcar.com, Unlimited’s transit media specialist, came up with an innovative way to promote Pentel’s EnerGel X pens by selecting full-time students at four universities, appointing them brand ambassadors and branding their vehicles with the campaign creative, ‘Love Writing Again’.

13 May 2013

Expand a Sign’s mini Flying Banners create maximum brand impact for Tru-Cape

Expand a Sign recently provided Tru-Cape with mini, double sided Flying Banners which are being used to brand the apple carts in-store at establishments such as Food Lovers Market.
Expand a Sign’s patented Flying Banner was designed to create high impact brand visibility and is available in six sizes for both indoor and outdoor advertising.

10 May 2013

Street Cred Media launches 3D design solution on Trucks

Street Cred Media (SCM) has launched a new dynamic innovation. Forming a key part of their mega branding offerings, the new designs were displayed as part of their roadshow, demonstrating truck media as a powerful avenue of advertising.

10 May 2013

Arctic Healthcare’s MenaCal.7 turns to TLC for airport, shopping mall washroom campaign

Arctic Healthcare’s MenaCal.7, a calcium supplement with bone fortifying nutrients, is not only good for one's bones and great for one's family, but it’s also getting the edge over its competitors by speaking to consumers in a two-month airport and shopping mall washroom advertising campaign run by TLC, Unlimited’s washroom advertising specialist.

10 May 2013

Fashion Media launches campaign for Gucci Guilty Black

Primedia Unlimited’s Fashion Media launched an advertising campaign for new product Gucci Guilty Black and generated awareness of the Gucci Guilty fragrance in one of the first ever double window branding campaigns held in Red Square stores.

09 May 2013

Graffiti helps generate awareness of the V&A Waterfront's Topshop and Topman stores

Vehicle branding and transit media specialist, Graffiti, recently assisted with the launch of the new V&A Waterfront Topshop and Topman stores, by taking the brand to the streets of Cape Town on board eight metered cabs and a vintage VW Kombi.

07 May 2013

Provantage Africa activates Millennium Development Goals “One” Campaign in Zambia, Malawi

It’s two years away from the expiry of the 2000 Millennium Development Goals (MDGs) and the Post 2015 agenda is already created a buzz in various parts of Africa.

07 May 2013

Golf Unlimited signs up Mercedes Benz SA

Golf Unlimited has signed up its first advertising truck brand, Mercedes Benz South Africa, and has been generating awareness around the company’s Freightliner and Fuso trucks amongst high-income earning golfers across the country since Monday, 1 April.

06 May 2013

TLC airport washrooms get a boost of Efferflu C Immune Booster

Giving one's immune system a boost prior to and during travelling when one is in close proximity to other people, especially in a cramped aeroplane, is a great way to ensure one's health.

06 May 2013

PRASA and Out of Home advertising: a perfect match

Train Stations have been given a facelift. Within the government’s 30 year plan to recapitalise the public transport industry, train stations, such as Johannesburg’s Park Station, Pretoria Main Station and Durban Station have become nodes where numerous modes of transport, and people, come together. So says Provantage's Jean Coetzee.

30 Apr 2013

<i>SAFM</i> takes a non-traditional approach to advertising with Unlimited’s <i>Brandyourcar.com</i>

SAFM takes a non-traditional approach to advertising with Unlimited’s Brandyourcar.com

Taking a non-traditional but effective approach to its advertising and marketing sees SAFM engaging listeners on major highways and arterial routes in Cape Town, Johannesburg and Durban via Unlimited’s Brandyourcar.com, a highly successful transit media platform, during April and May.

30 Apr 2013

Samsung turns to Graffiti to garner attention surrounding the 2013 <i>Africa Forum</i>

Samsung turns to Graffiti to garner attention surrounding the 2013 Africa Forum

For the second consecutive year, Samsung elected to utilise Graffiti’s branded taxi top medium to garner the attention of media, delegates, dealers and consumers surrounding the fourth annual Africa Forum held at the Cape Town International Convention Centre in March.

29 Apr 2013

BVLGARI selects Primedia Unlimited's Primall Media to spread the news of its new male fragrance

When advertisers launch any new advertising campaign, especially with new visuals, it is crucial to break through the clutter with multiple occurrences of the same visuals at multiple consumer touch points, or in short - create brand dominance.

24 Apr 2013

TBWA\Hunt\Lascaris creates one of SA's 'smallest' outdoor campaigns for Tiger Brands' Doom Fogger insecticide

Tiger Brands’ Doom Fogger insecticide and ad agency, TBWA\Hunt\Lascaris, have scored big with advertising one of South Africa’s ‘smallest’ ever outdoor campaigns. The agency created an outdoor execution without posters or hoardings to powerfully demonstrate the brand’s ability to reach cockroaches in even the smallest spaces.

23 Apr 2013

Campaign ensures Clinique top of mind in the Johannesburg CBD

Estee Lauder’s Clinique is generating a highly visible and impactful advertising campaign utilising Unlimited’s Fashion Media’s massive exterior billboards, at store level, to increase Clinique product sales via the Edgars store located in the Johannesburg CBD.

19 Apr 2013

TLC selected to spread awareness around Incolabs' Lip Ice

Incolabs has selected the ideal environment in Primedia Unlimited’s washroom advertising platform ...

Provantage helps to create awareness of its Burger King's Whopper burger

The arrival of the restaurant chain Burger King was highlighted by an advertising campaign tha ...

Engen is one step closer to 50% black ownership of retail service station network

Engen, South Africa’s leading fuel retailer has scored another win for black economic empowerment with the appointment of Mackay Bundwini as the franchise owner of its next 1-Stop retail service station.

Tiletoria acquires Floors Direct

Tiletoria, one of South Africa’s leading tile retailers and wholesalers, has just acquired the retail flooring business of Floors Direct. Operating principally out of Gauteng, Floors Direct is South Africa’s leading flooring supply and installation experts.

Problemio offers a 4 app course for entrepreneurs

Ever dreamt of starting one's own business or are in the process of starting one? Now there is a way to get affordable and quality help and guidance. Whether one's goal is to start a brick and mortar business or an Internet start-up company, it is a daunting adventure where mistakes ca ...

RadioHeads turns up the volume for Standard Bank

RadioHeads, a specialist radio marketing agency in South Africa, is putting years of radio experience and expertise to good use, and attracting blue-chip clients, like Standard Bank, who are looking to leverage the marketing power of the air waves.

Managing your brand’s identity

Communication is often an understated factor in marketing. However, it is one that if not managed or monitored, can sway the perception of your brand to be something it is not. The power of branding is that it is about building a personal relationship with your customers. Therefore the tone in which you communicate to build this relationship is crucial.

The power of brand slogans

In marketing, language is an important tool, and when it is used in a strategic manner it can have a meaning that shapes ideas and sticks in your memory. This can, in turn, create a meaning that can be so powerful that it can capture an audience for a lifetime.

Advertising News

TLC selected to spread awareness around Incolabs' Lip Ice

Provantage helps to create awareness of its Burger King's Whopper burger

The arrival of the restaurant chain Burger King was highlighted by an advertising campaign that harnesses the reach and impact of an array of media channels. Further to the launch, the multi-national restaurant chain is creating awareness of its famous Whopper Burger across Transit TV, IRT Station, Bus branding and PRASA train station branding.

Marketing News

Engen is one step closer to 50% black ownership of retail service station network

Tiletoria acquires Floors Direct

In Focus

Provantage takes out of home advertising to a new level with Transit.TV

On Wednesday, 13 February, Provantage launched a new digital media network known as Transit.TV. This digital network will offer advertisers across the country a national digital television network that will operate in selected taxi’s, train stations and in taxi rank lanes.

Conversation LAB: A new agency for a new world

There is the belief that when it comes to ‘big idea’ agencies, you don’t have to look any further than South Africa’s two main cities, Cape Town and Johannesburg. You’d find an argument to back that up too. Simply take a look at where the South African winners of this year’s Loeries are located to understand my point.

New Accounts

Conversation LAB wins the Chubb Fire and Security SA account

Up and coming creative agency, Conversation LAB, hot on the heels of their Mr Price Sport and Hirsch’s business wins, has now added international fire and security giant, Chubb Fire and Security South Africa to their fast-expanding client base.

Bletchley Park wins the Wonga.com account

Wonga.com, a ground-breaking online lender, has appointed Bletchley Park as their creative marketing agency in South Africa after a successful pitch process.

People on the Move

brandhouse appoints Dayalan Nayager as its national accounts director

Prior to joining brandhouse, Nayager was the general manager of Sales for Heinz Foods South Africa where he lead key accounts, Field Sales, Export, Food Services and Category Management divisions. His appointment was effective from Friday, 1 March.

Fran Luckin set to join Quirk Johannesburg

Fran Luckin, a highly acclaimed South African executive creative director and winner of a multitude of local and international awards, will be joining Quirk Johannesburg as its new executive creative director.

Marketing Profile

Experienced trio launch WhyFive, a fresh take on market research.

Success in business depends on asking the right questions. ‘Why?’ is always the right question, say the founders of newly launched market research business WhyFive; and marketing wisdom holds that if one asks ‘Why?’ five times, any question will be fully answered.

TollReach to evolve into AutoReach to grow footprint of in-car marketing

Re-invention is the key to business success. It requires the evolution of years of expertise within an ever-changing market to compete for a potential consumer’s attention and spend. On Wednesday, 8 May, the successful TollReach - a pioneer in reaching a moving but captive audience - will evolve into AutoReach to grow the footprint of in-car marketing.

Advertising Profile

Turbine Brand Revolution launches in association with human.kind advertising

Although Turbine Brand Revolution and human.kind advertising are separate entities, there is synergy where it is most essential, and together the agencies are able to provide a full service offering, from logo and corporate identity design, to full campaign execution.

The Hardy Boys joins forces with Disturbance

Independent through the line communications agency, The Hardy Boys have acquired Disturbance – Durban's leading multi-disciplinary creative hot-shop – with a view to broadening its current service offering.

The home of live theatre events in high definition

Cinema Nouveau screened by Fish Eagle Brandy will be the first movie theatre in South Africa to join other movie theatres, worldwide, in screening live performances of plays in High Definition (HD), as seen at the National Theatre in London.

A day with the Field Band Foundation, Soweto band … with Black Like Me

Black Like Me was proud to announce their partnership with Field Band Foundation- Dobsonville band to host a day of fun and motivation to the 180 members during a recent visit to the Soweto band.

Personalities

Getting to know Living Your Brand's CEO, Daniel Marcus

Living Your Brand CEO, Daniel Marcus is a busy man. When he's not in the office, he's either at the gym or planning his next move in the wee hours of the morning. Marketing Update managed to catch up with him to find out more about him. Here's what he had to say.

Getting to know Y&R Johannesburg's new MD, Kingsley Potter

Y&R Johannesburg recently appointed Kingsley Potter as its new managing director. He took some time out of his busy schedule to speak to Marketing Update.