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Joe Public behind hard-hitting print ad for Brothers for Life initiative
A hard hitting ad was placed in The Sunday Times on behalf of Johns Hopkins Health and Education in South Africa and its Brothers for Life initiative.
Despite the myth that consumers do not notice advertising anymore, research results in fact show the exact opposite; and what’s more, these results also prove print advertising’s efficacy, says Ask Afrika’s client services director, Dr Amelia Richards.
Print advertising is seldom evaluated in terms of its effectiveness
In most developing countries, including South Africa, print media is still prevalent - and relevant – but in South Africa, print advertising is seldom evaluated in terms of its effectiveness. So says Marilu Smit.
Espresso takes Chateau Libertas to a new dimension with a 3D print ad
A Woodstock-based boutique advertising agency called Espresso, has brought Chateau Libertas to a new dimension by creating a 3D print ad to commemorate the brand turning 80 years young.
Master & Savant Worldwide is parlaying its skills into other areas
Once only known for their award-winning expertise in computer animation, Masters & Savant Worldwide has developed into a next generation production studio where after a decade in the market, the company is parlaying its skills into other areas.
'Choose responsibly. Choose the best you can give. Choose for their Future.' 'Choose feeling great. Choose caring for yourself. Choose Glass.'
'Choose to exercise. Choose to push yourself. Choose a fitter, healthier you.' These are just some of the inspiring headlines that appear in the latest human.kind print campaign for longstanding client Consol Glass.
Draftfcb Johannesburg behind Toyota's latest print ad
Tasked to drive home the versatility of Toyota’s family vehicle range, Draftfcb Johannesburg has created an execution that – for the first time in quite some time – features more than one of the vehicles in the same print ad.
Y&R's latest campaign tackles the rhino poaching issue from a fresh angle
Almost every campaign out there talks about saving the rhino and preventing poaching. Y&R wanted to approach the subject matter from a fresh and slightly different angle, by talking about the broader impact that rhino poaching has on the entire eco-system.
Old Shanghai Firecracker Factory behind Argosy's latest print campaign
The Old Shanghai Firecracker Factory’s new print campaign for Freightliner’s new Argosy monster truck, promotes the leader of long haul as the ‘Super Hero’ of the open road through its heavyweight persona, ‘super powers,’ new technology and innovation.
Draftfcb Johannesburg behind the latest Hilux print campaign
A new print campaign from Draftfcb Johannesburg for the new Hilux barrels down the ‘Beyond Tough’ tracks hacked out by previous campaigns for South Africa’s favourite bakkie.
<i>Sunday Times Review</i> auctioning off space for advertisers
The second online media-space auction, to be hosted on Avusa Media’s PushPrint platform will be taking place on Thursday, 21 June, offering a full-page, full colour space in the Gauteng print run of the Sunday Times Review.
Anxiety, unease and fright from Draftfcb
To highlight the peace of mind that Lexus LS 460 drivers experience when reversing their luxury vehicles, Draftfcb Johannesburg tapped into the uncomfortable feeling that many people get when they put their car into reverse and ease their foot off the pedal.
On 1 April, the Newspaper Advertising Bureau (NAB) will be representing the Avusa Eastern Cape Community newspapers for all national advertising. NAB has represented the newspapers in the past and is extremely proud to welcome them back into NAB’s powerful stable of over 160 local newspapers.
Joe Public and Tracker celebrate 10 000 arrests
Joe Public and Tracker have enjoyed a long-standing and successful relationship. The latest milestone in this partnership is the acknowledgement of Tracker’s 10 000 arrests. In a tactical ad placed in Business Day, Joe Public gave Tracker the ‘Thumbs Up’ for its accomplishments.
Cadbury Perk on <i>Daily Sun</i>
Cadbury will be using Unlimited's Mamba Media, and its Soccer Warrior comic strip featured on Daily Sun to create awareness for the its launch Perk bar chocolate.
<i>GQ</i> and Gentleman Jack partner for Father’s Day
GQ magazine and Gentleman Jack, the only whiskey in the world that’s charcoal mellowed twice, have the ideal solution for Father’s Day gifting this year, featured in the June issue of the magazine.
Now Nando’s takes a stab at Vodacom
Nando's latest print ad jumps on the cellphone networks' colour bandwagon, with the words, 'MTN is yellow'. The byline explains, 'Now that we know the colour of every cellular network out there, can we move on already? There are better things to do with our mouths'.
Draftfcb and Vodacom &#39;paint the town red&#39;
In the wake of Vodacom's rebrand and change from blue to red, Draftfcb 'painted the town red' by launching a print campaign to create awareness around the rebrand.
Nando&#39;s offers some advice to Jimmy and Trevor
Nando's latest print ad is set to be released today (Friday, 11 March), with the headline, 'Don't eat your words'.
A first for Cell C and Associated Magazines
During the month of February, the 'sound of Cell C' will ring from Associated Magazines’ titles as they feature their first-ever interactive voice advertisement in all four consumer titles, including Cosmopolitan, Marie Claire, O, The Oprah Magazine and new collector’s edition House and Leisure Food.

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