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Egg Films' Kevin Fitzgerald directs Toyota Rav4 Rex TVC for Saatchi & Saatchi Sydney

Rex, which follows a father and son hunting for a missing dog, was conceived by creative director Steve Carlin and three expat South Africans – executive creative director Damon Stapleton; art director, Darren Borrino; and copywriter, Stuart Turner.

15 May 2013

Be part of Hunter's 25^th birthday celebration TV commercial

To celebrate 25 years of ultimate refreshment, Hunter’s is calling on its 'chinas' to be part of its 25^th birthday celebration TV commercial.

15 May 2013

BMW, Woolworths and Audi take advantage of Airport.tv

It is a year since the launch of airport.tv^™ and leading multinational and national brands have seized the opportunity to advertise on the national network that runs in all nine ACSA airports.

07 May 2013

Simba celebrates its brand legacy through its latest campaign

South Africans have many happy memories of good times shared with a packet of Simba chips. Simba drew inspiration from this fact, digging deep into the brand’s rich legacy as a social and family sharing brand.

30 Apr 2013

Red Cherry Media conceptualise TVC for Plusssz

Red Cherry Media in partnership with Siyaenza Advertising launched the Plusssz multi-vitamin range with a regional radio campaign in 2012. Based on the success of this campaign Activo Health wanted to run a national TV campaign for Plusssz.

23 Apr 2013

Red Cherry Media produces Tru Cape's new TVCs

Tru-Cape, South Africa’s largest supplier of apples and pears, launches a fresh new TVC, conceived by creatives Ian Mackie and Mark Legward for Cape agency, Neale May & Partners and produced by film-house, Red Cherry Media.

22 Apr 2013

TBWA\Hunt\Lascaris with the relaunch of Beacon Allsorts

Searching for creative inspiration doesn’t have to be a stretch, judging by the new TV advertising for Beacons Allsorts. The long-established payoff line, ‘The original play food’, prompted the quirky TVC treatment, according to TBWA\Hunt\Lascaris, the Johannesburg agency tasked by Tiger Brands with the Beacon Allsorts relaunch.

16 Apr 2013

Toyota SA launches new model of their SUV with a cheeky commercial

Toyota South Africa is launching an all new model of their original crossover SUV with a cheeky television commercial and cinema ad from Draftfcb Johannesburg.

16 Apr 2013

AK The Director is behind Toyota RAV4's latest TVC

Since his return to South Africa, Andrew Kyriakou, director at Spitfire Films has been creating groovy television commercials. His latest is the new Toyota RAV4 advert for ad agency DraftFCB.

16 Apr 2013

Reto Reolon films, produces series of ads for Ford's 'Blue Sky Offers' campaign

Director Reto Reolon, recently filmed and produced a series of television commercials for the Ford dealers’ 'Blue Sky Offers' campaign for agency, JWT Johannesburg.

15 Apr 2013

Brother International Corporation invests in a cinema campaign to promote their brand

Brother International Corporation, one of the premier providers of products for the home, home office and office, recently invested in a cinema campaign promoting their brand in a way that provides significant exposure.

04 Apr 2013

Egg Films’ Kevin Fitzgerald directs new TVC for Wimpy and Engen

Egg Films’ Kevin Fitzgerald directed Love Song, Draftfcb’s new TVC for Wimpy and Engen. The 50-second romcom features a quirky pickup involving some goofy dance moves set to George Harrison’s Got My Mind Set On You, plus a second straw for a milkshake.

03 Apr 2013

New Sunshine D TVC celebrates the taste it brings to food

The latest TV commercial produced by Y&R South Africa for Sunshine D aims to own the moments and rituals where delicious, tasty South African food and Sunshine D meet. The ad was shot by Petar Spiljevic at Velocity films.

26 Mar 2013

Coca-Cola SA localises the global Crazy for Good commercial for South Africa

Coca-Cola^® South Africa recently flighted the commercial for their campaign, Crazy for Good. The commercial has been localised to South Africa but keeps some elements from the global TVC.

18 Mar 2013

marcusbrewster launches a TV campaign to advertise its services

PR firm, marcusbrewster, is launching a business-to-business TV campaign to advertise its professional services. Presented in an infographic style, the campaign highlights the value of PR in the critical business areas of crisis communication and reputation management. Creative for the campaign, launching on CNBC Africa in March, is by the Cape Town office of JWT.

11 Mar 2013

Absa latest campaign aims to inspire South Africans to push harder to achieve their dreams

South Africans will be inspired to dig a little deeper and push a little harder to achieve their dreams after watching Absa’s new goose bump-inducing television commercials for its latest sponsorship campaign.

04 Mar 2013

Cinemark helps BrightRock to grab the attention of audiences

BrightRock awed cinema audiences at the end of 2012 with the release of a clever and attention-grabbing interactive advert for its life insurance product in cinemas across the country.

06 Feb 2013

Fresh Eye Productions and JWT pull together for Ford's latest TVC

The new Ford commercial has materialised through a great effort by Agency JWT and production house Fresh Eye Film Productions.

29 Jan 2013

Varsity College picks Ster-Kinekor for its latest cinema campaign

Through Cinemark, Varsity College has selected Ster-Kinekor cinemas for its latest cinema campaign. An engaging and effective medium, cinema offers a flexible, entertaining and creative environment within which to communicate with target audiences.

25 Jan 2013

Incredible Connection takes advantage of airport.tv

National retail outlet, Incredible Connection, has taken advertising space on Provantage’s airport.tv^™. With a commercial flighting in all nine ACSA airports in South Africa, the response has been extremely successful with the retailer signing another month, extending their contract until January.

22 Jan 2013

WhyFive releases its SA Body Image Report 2013

Research company, WhyFive, have produced market research into the body image of a cross section of reasonably affluent, economically active South Africans with an average monthly household income of around R10 000. It is called The SA Body Image Report 2013.

Stage Audio Works turns to ADreach for its latest outdoor campaign

When Stage Audio Works decided to create an outdoor campaign, ADreach Street Pole Ads were their automatic choice. They transformed 39 Street Pole Ads in Centurion and Johannesburg with striking die cuts into a campaign that delivered real impact.

Be inspired by colour with the Dulux Connections Trend Collection 2013

Find inspiration when choosing trendy colours for your home with the Dulux Trend Collection 2013. Based on the annual edition of ColourFutures^™ 2013, the Dulux “Trend Collection 2013” will turn one into an expert when it comes to selecting this season’s most trendy and inspirationa ...

DMMA celebrates its 10^th anniversary

On Wednesday, 21 May 2003, the Online Publishers Association (OPA) was launched when 16 of South Africa’s most well-respected publishers came together with the aim of promoting the growth and profitability of the online publishing industry.

TLC's Fitting Room provides exposure for Vodacom

TLC Unlimited’s Fitting Room media platform, a subsidiary of Primedia Unlimited, has provide ...

Digital audiences overtake those of print in local media market

This year seems set to be remembered as the year that digital surpassed print as the read/written, news and information medium of choice for most South Africans. Careful interrogation of the readership figures shows that the Internet now has a further reach and a wider audience than print. So say ...

The power of brand slogans

In marketing, language is an important tool, and when it is used in a strategic manner it can have a meaning that shapes ideas and sticks in your memory. This can, in turn, create a meaning that can be so powerful that it can capture an audience for a lifetime.

Designing the perfect brand logo

The creation of a brand logo is a delicate process that should never be approached casually. As much as it may appear easy, this is far from true. It involves strategy, consumer insight and a keen understanding of your market. The logo also sets the tone for your brand and everything that follows.

Advertising News

Baby pods calm tots at malls while simultaneously acting as billboards for brands

Due to dirty mall toilets and sparsely placed baby changing facilities, mothers know all too well the harrowing experience to expect when taking their baby along to the mall to do a bit of shopping.

<i>Brandyourcar.com</i> chosen to generate awareness of the natural immune booster, Echinaforce

Brandyourcar.com chosen to generate awareness of the natural immune booster, Echinaforce

SA Natural Products has selected Primedia Unlimited’s Brandyourcar.com to generate awareness around the natural immune booster, Echinaforce, which is running from Wednesday, 1 May to Wednesday, 31 July, on a fleet of carefully chosen branded cars in Pretoria and Johannesburg.

Marketing News

WhyFive releases its SA Body Image Report 2013

Stage Audio Works turns to ADreach for its latest outdoor campaign

In Focus

Provantage takes out of home advertising to a new level with Transit.TV

On Wednesday, 13 February, Provantage launched a new digital media network known as Transit.TV. This digital network will offer advertisers across the country a national digital television network that will operate in selected taxi’s, train stations and in taxi rank lanes.

Conversation LAB: A new agency for a new world

There is the belief that when it comes to ‘big idea’ agencies, you don’t have to look any further than South Africa’s two main cities, Cape Town and Johannesburg. You’d find an argument to back that up too. Simply take a look at where the South African winners of this year’s Loeries are located to understand my point.

New Accounts

Conversation LAB wins the Chubb Fire and Security SA account

Up and coming creative agency, Conversation LAB, hot on the heels of their Mr Price Sport and Hirsch’s business wins, has now added international fire and security giant, Chubb Fire and Security South Africa to their fast-expanding client base.

Bletchley Park wins the Wonga.com account

Wonga.com, a ground-breaking online lender, has appointed Bletchley Park as their creative marketing agency in South Africa after a successful pitch process.

People on the Move

Joe Public welcomes a host of new talent

With 20 years’ experience in the advertising industry, Suraya Pillay has been appointed as Joe Public’s head of Media Buying and Planning. From a buyer at Y&R in 1993, she made her way up the corporate ladder at OMD and the Grey Group before being promoted to the Board of Directors at Mediacom.

Aviat Networks appoints Siphiwe Nelwamondo as its technical marketing manager

Siphiwe Nelwamondo has recently been appointed as a technical marketing manager with Aviat Networks, a leading global provider of microwave backhaul solutions. In this role, Nelwamondo is responsible for technical marketing and business development for the South Africa, East Africa and Middle East regions.

Marketing Profile

Experienced trio launch WhyFive, a fresh take on market research.

Success in business depends on asking the right questions. ‘Why?’ is always the right question, say the founders of newly launched market research business WhyFive; and marketing wisdom holds that if one asks ‘Why?’ five times, any question will be fully answered.

TollReach to evolve into AutoReach to grow footprint of in-car marketing

Re-invention is the key to business success. It requires the evolution of years of expertise within an ever-changing market to compete for a potential consumer’s attention and spend. On Wednesday, 8 May, the successful TollReach - a pioneer in reaching a moving but captive audience - will evolve into AutoReach to grow the footprint of in-car marketing.

Advertising Profile

Turbine Brand Revolution launches in association with human.kind advertising

Although Turbine Brand Revolution and human.kind advertising are separate entities, there is synergy where it is most essential, and together the agencies are able to provide a full service offering, from logo and corporate identity design, to full campaign execution.

The Hardy Boys joins forces with Disturbance

Independent through the line communications agency, The Hardy Boys have acquired Disturbance – Durban's leading multi-disciplinary creative hot-shop – with a view to broadening its current service offering.

The home of live theatre events in high definition

Cinema Nouveau screened by Fish Eagle Brandy will be the first movie theatre in South Africa to join other movie theatres, worldwide, in screening live performances of plays in High Definition (HD), as seen at the National Theatre in London.

A day with the Field Band Foundation, Soweto band … with Black Like Me

Black Like Me was proud to announce their partnership with Field Band Foundation- Dobsonville band to host a day of fun and motivation to the 180 members during a recent visit to the Soweto band.

Personalities

Getting to know Living Your Brand's CEO, Daniel Marcus

Living Your Brand CEO, Daniel Marcus is a busy man. When he's not in the office, he's either at the gym or planning his next move in the wee hours of the morning. Marketing Update managed to catch up with him to find out more about him. Here's what he had to say.

Getting to know Y&R Johannesburg's new MD, Kingsley Potter

Y&R Johannesburg recently appointed Kingsley Potter as its new managing director. He took some time out of his busy schedule to speak to Marketing Update.