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Department of Health chooses PocketMedia
The Western Cape Government’s Department of Health, which focuses on rendering quality healthcare services in the province, has selected a credit card-sized Z-CARD to distribute to its internal and external target markets – in three languages - to generate awareness around sexually transmitted diseases (STIs).
The Advertising Benevolent Fund's (ABF) 44th AGM was successfully held on Monday, 7 April at Draft FCB’s offices in Sandton. The Executive Committee conducted all affairs within a short space of time, with the publicly released annual report reflecting a more promising year ahead.
South African publishers and brands that want to experience the best returns from their investments in digital advertising and marketing must be responsible and ethical in the ways that they use the wealth of consumer data they harvest. So says Marcus Stephens, GM for publishing at Kagiso New Media.
<i>RSG</i> turns to <i>Brandyourcar.com</i> to get the word out
Off the back of a successful previous campaign, SABC’s Afrikaans radio station RSG has once again returned to the Brandyourcar.com's massive driver database to deliver its advertising message.
Over the past four weeks, 10 of South Africa’s creative advertising agencies have been put to the test in a gruelling radio advertising challenge, judged by a heavyweight panel of South African marketing and media professionals.
Phillips Lighting choses Primall Media to get the word out about its LED lamps
Phillips Lighting chose Primall Media, Primedia Unlimited’s shopping mall advertising specialist, to help consumers see the light when it comes to LED lamps. Committed to sustainable lighting solutions, Philips launched a digital M-APP (interactive mall advertising screens) campaign to raise the profile of its LED lamp offering.
Sealy Posturepedic opts for airport.tv, TRANSIT.TV for its latest campaign
Sealy Posturepedic opts for airport.tv® and TRANSIT.TV™ instead of traditional media platforms for its new above the line campaign. The result is a commercial that is appealing to both a mid and upper LSM consumer group.
Studio 112 sets the bar when it comes to innovative ideas
Studio 112, a below-the-line graphic design and advertising agency, designed an innovative campaign to engage Standard Bank’s top performing team members during the bank’s four-day PBB Africa Mark of Excellence Awards. Top performers from all over the continent attended the event that took place in Cape Town from Sunday, 23 to Thursday, 27 March.
AAA unleashes its latest graduates into the world or advertising and marketing
At the recent AAA School of Advertising graduation ceremonies held in both Johannesburg and Cape Town, a new pool of creatively talented students was unleashed into the world of marketing, advertising and design.
Hellocomputer partners with FCB Johannesburg for an electrifying activation for Labello
The collaborative duo that gave South Africa the world’s first tweeting honey badger, has again broken the mould with an electrifying activation for Labello, a Beiersdorf AG brand first launched in 1909.
King James named amongst the world&#39;s leading independent agencies in 2014
The King James Group has been selected for inclusion in the 2014 edition of The World’s Leading Independent Agencies publication, which is now available. Agencies from around the world which display creativity and thought leadership in the marketing communications industry are selected for inclusion by invitation only.
Frieze Films claims second in the film category at <i>Ad Of The Year Awards</i> 2014
At the 2014 Creative Circle Ad Of The Year Awards, Frieze Films came second in the film category for their three-spot campaign for Uni-Ball Pens. Swapped at Birth, Bust You Out, and Pappy’s Dead demonstrate the pitfalls of using the wrong font to write a letter.
Expand a Sign launches its new product brochure
Expand a Sign recently launched their new 32-paged product brochure which includes bold, clear and colourful product photos and descriptions, highlighting the sizing, features and benefits of their entire range.
Consol launches its latest campaign via <i>Brandyourcar.com</i>
New client to the Brandyourcar.com concept, Consol, launched its #Ivearrived ‘Celebrate the good life in glass’ campaign utilising the mobile car branding company. The media owner brands cars based on precise socio- and geo-targeting of drivers according to an advertiser’s specifications.
Primedia Unlimited’s TLC enlisted to launch Maytronic&#39;s Dolphin Supreme Robot Cleaner
Swimming pool care experts Maytronics and its South African distributor Waterwell have enlisted the expertise of Primedia Unlimited’s indoor advertising company TLC, to launch its Dolphin Supreme Robot Cleaner to men in the upper LSMs.
Whiskas&#39; new campaign focuses on parallels between domestic cats and their wild cat cousins
Whiskas®, South Africa’s number one selling cat food brand, has unveiled a new campaign titled ‘Big Cat Little Cat’ which focuses on the parallels between the behaviour of little domestic cats and their wild big cat cousins.
The days of blind mobile networks cornering the South African mobile media landscape are finally over. Business Positioning Systems (BPS), co-founded by Neil Clarence and Daryl Van Arkel have announced the launch of Vicinity, a mobile advertising network that offers true proximity targeting to advertisers.
Alliance Media Zimbabwe teams up with the Harare <i>International Festival of the Arts</i>
Alliance Media Zimbabwe, the country’s largest provider of billboards and outdoor advertising media has partnered up with the Harare International Festival of the Arts (HIFA) by sponsoring a number of billboards for the organisation.
FCB South Africa dominates at Creative Circle’s <i>Ad of the Year Awards</i> 2013
With three different agencies featuring at the Creative Circle’s Ad of the Year Awards 2013 recently, FCB South Africa has emerged as the best performing agency group. Leading the FCB pack was FCB Cape Town with its first position in the outdoor category for Engen Fire Blanket.
Ricoh SA&#39;s latest advertising campaign focuses on the current political jockeying
Ricoh SA has launched an advertising campaign based on political jockeying in the run up to elections 2014 that asks people to imagine. change. The campaign features caricatures of Julius Malema and Helen Zille happily embracing.

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