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Fashion Media improves Red Square’s shop fronts
The Fourways and Eastgate branches of Red Square, Edgars’ cosmetic and fragrance outlets, have undergone an upgrade to their front shops. During construction, Fashion Media, which has advertising rights to in store platforms within Edgars, Edgars Active and Red Square stores, took the opportunity to brand a temporary hoarding for fragrance brand Thierry Mugler.
Egg Films’ Terence Neale directs three-part campaign for <i>Careers24</i>
Terence Neale of Egg Films has directed a new three-part campaign for Ogilvy Cape Town with the creative team of Chris Gotz, Oskar Petty and Monique Kaplan for Careers24. The premise of the commercials focuses on that often awkward and not-so-proud moment when asked what one does for a living.
South Africa is without a doubt a sporting nation. The national teams are as much a part of South African hearts as boerewors on a braai, as the gentle buzz of vuvuzela’s in a packed stadium. So passionate are South Africans that they will do whatever it takes to support teams, and win or lose, they remain fans for life.
Provantage implements a Street Furniture campaign for Property Bees
Provantage Out of Home Media has implemented a commuter shelter campaign for real estate agency Property Bees. The aim of the campaign is to create brand visibility on selected commuter shelters across Roodepoort.
Airport Ads introduces its large-format airport wrap
Airport Ads®, a division of Provantage Media Group, is providing another exclusive opportunity for advertisers in the form of a large-format wrap within the OR Tambo International Airport precinct.
Mercedez-Benz turns to Three D Radio to advertise its new B-Class
Traditional in-cinema adverts for cars typically include aerial shots of long winding roads in exotic locations and an extreme close-up of sparkling rims at every gracefully-executed turn. But when it came to spreading the message about the new B-Class, Mercedes-Benz pioneers the use of the latest cinema innovation, Three D Radio.
Toyota SA has launched its new addition to the Etios range, the Etios Cross, with a 360° campaign spearheaded by a television commercial featuring South Africa’s BMX Racing Champion and two-time Olympian, Sifiso Nhlapo.
Dialdirect unveils its new brand position
Dialdirect has given its brand positioning a complete overhaul with a promise to offer consumers insurance made easy. Carl Louw, chief marketing officer for Dialdirect says: “We’ve always strived to make our customer’s lives simpler. We’ve now redefined this purpose so that we can offer our customers an even faster, more effective and more reliable insurance offering.”
Fashion Media&#39;s Activation Pads and Hotspots give Clinique a boost
Through the use of Fashion Media’s latest advertising platforms, the Hotspot and Activation Pad, one of Clinique’s most successful repeat campaigns received more bang for its buck.
Ross Chowles appointed to The One Club’s International Board of Directors
The One Club, producers of the esteemed One Show Awards and Creative Week, have appointed Ross Chowles of The Jupiter Drawing Room (Cape Town) to its International Board of Directors. The International Board has been established for the first time since its inception in 1976 and features 10 new members from nine different countries.
Airport Ads launches a 21 ICONS activations campaign at Cape Town and OR Tambo
Airport Ads’ Airport Active recently launched an activations campaign for 21 ICONS at Cape Town and OR Tambo international airports. The activations are part of a grander series of events and exhibitions that will be taking place at various consumer touchpoints around the country.
The advertising world is always abuzz with the newest and hottest campaigns. Often these feature interactive billboards which really get people’s attention as they allow engagement. Billboards have become a part of everyday life. We pass so many daily they become a blur, part of a background we never really notice. So says Rogerwilco’s content writer Michelle Jones.
Engen and Wimpy’s new TVC is right on song
As part of the ‘Love the Journey’ campaign, Engen and Wimpy recently launched their new TV commercial – this time told from the perspective of a cute, singing baby girl. The heart-warming commercial starts on an Engen forecourt. The toddler, filled with excitement, spontaneously starts singing the South African classic, Pata Pata, as they fill up and have a bite to eat.
IAB poised to shape SA’s digital landscape in 2015
IAB South Africa’s inaugural year became a massive one as the council announced several promising achievements and a roadmap that is set to shape the digital landscape in South Africa in 2015.
Southern Comfort gets comfortable with TLC
‘You are awesome! So are we. Meet you at the bar?’ is one of the campaign messages behind Southern Comfort’s ‘Whatever’s Comfortable’ washroom advertising campaign with Primedia Unlimited’s TLC business.
NIVEA’s new ad features real people
Michael Shabalala from Durban is one of South Africa’s real life heroes. He knows first-hand just what it means to be abandoned and alone. At the age of just four, he ran away from home and spent his childhood on the streets of Durban and in and out of children’s shelters.
Pizza Hut partners with Provantage as its returns to SA
Pizza Hut is back in South Africa and to promote the opening of the chain’s new Boksburg outlet, the brand has commissioned Provantage Out Of Home Media to implement a mobile billboard campaign.
Fashion Media and Cartier unleash the panther
When Cartier launched its new fragrance La Panthère, it called on Primedia Unlimited’s in-store advertising specialist Fashion Media to announce the product’s arrival. “This exclusive fragrance by Cartier was launched into two Edgars stores, namely Sandton and Melrose Arch,” explains Fashion Media CEO Sean Reed.
The Hardy Boys celebrates 20 years in the business with a 1920’s ‘Speakeasy’ themed event
On Wednesday, 3 December, Durban-based brand-building and communications agency The Hardy Boys (THB) celebrated their 20th birthday. The 200 guests who were invited to the Agency’s offices, were greeted by the recreation of an authentic 1920’s ‘Speakeasy’ experience.
Lipton Ice Tea takes to the streets with its latest campaign
Lipton Ice Tea is no stranger to fun unqiue advertising,and this festive season is no different. Targeting the streets of Durban, Cape Town and Johannesburg, their fully wrapped metered cabs is a surefire way to grab attention at these popular summer destinations.

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