Advertising News :: Marketing Update

Loading Adverts...

Follow our RSS feed

Click to go to the Home page

Marketing News

New Accounts

Click to go to the Gallery

Click to go to the Glossary

Click to go to the Creative Space

Home

Advertising News

TLC selected to spread awareness around Incolabs' Lip Ice

Incolabs has selected the ideal environment in Primedia Unlimited’s washroom advertising platforms by TLC, to reach its consumers ahead of winter for its ‘Naughty or Nice’ Lip Ice advertising campaign that runs nationwide from April to June.

24 May 2013

Provantage helps to create awareness of its Burger King's Whopper burger

The arrival of the restaurant chain Burger King was highlighted by an advertising campaign that harnesses the reach and impact of an array of media channels. Further to the launch, the multi-national restaurant chain is creating awareness of its famous Whopper Burger across Transit TV, IRT Station, Bus branding and PRASA train station branding.

24 May 2013

Loeries enables a creative future for disadvantaged learners

Ever dreamed of a future where freedom of expression is encouraged? Ever imagined living every day finding new ways to express yourself? Ever wanted a career that enables one to be more, well, themself? It's called creativity.

23 May 2013

Y&R to commerate 90 years in the business with a social conversation

Ninety years after John Orr Young and Raymond Rubicam opened up Y&R with a single client, the agency is celebrating its 90^th year in business as one of the world’s largest, iconic and most dynamic advertising agencies.

23 May 2013

Baby pods calm tots at malls while simultaneously acting as billboards for brands

Due to dirty mall toilets and sparsely placed baby changing facilities, mothers know all too well the harrowing experience to expect when taking their baby along to the mall to do a bit of shopping.

21 May 2013

<i>Brandyourcar.com</i> chosen to generate awareness of the natural immune booster, Echinaforce

Brandyourcar.com chosen to generate awareness of the natural immune booster, Echinaforce

SA Natural Products has selected Primedia Unlimited’s Brandyourcar.com to generate awareness around the natural immune booster, Echinaforce, which is running from Wednesday, 1 May to Wednesday, 31 July, on a fleet of carefully chosen branded cars in Pretoria and Johannesburg.

20 May 2013

Provantage paints townships blue for Grand-Pa

The Provantage team was briefed by Grand-Pa to paint the township Grand-Pa blue in a recent campaign aimed at dominating Spaza shop fronts on the main roads and intersections in Tembisa, Soweto and Diepsloot.

20 May 2013

Golf Unlimited chosen to promote Angostura Bitters

With the majority of Angostura Bitters’ sales made in the golfing environment where players often enjoy a Rock Shandy or Steelworks in the pub after their game, it’s not surprising that the company wanted to promote its brand in the place where its target audience spends a lot of time.

20 May 2013

Provantage continues to give PPC the ‘Powa'

After two extremely successful years of brand exposure, cement producer PPC has continued its relationship with the Powa Towa offering from Provantage. The four sided 6m high by 2.4m wide PPC branded Powa Towas provide high impact and visibility and are currently situated at 19 key sites in close proximity to relevant building industry retail stores across the country.

20 May 2013

Washroom media champions new measurement system

As a follow up to its pilot Footcounter measurement project which took place last year, TLC Unlimited; a Primedia Unlimited company, has completed a broader study in cinemas and gyms.

17 May 2013

The Times to give rapid-response print ads a shot at the Loeries

The Times Press Challenge, in association with the Loeries, is tasking South Africa’s creative community to think on their feet and develop rapid-response press ads for their clients, based on The Times news stories of the day.

17 May 2013

Portfolio Night is just around the corner

Putting together the first ever Portfolio Night for Southern Africa is a tall order, but industry and sponsor support will make it all possible for the host, McCann Johannesburg. Portfolio Night will take place on Wednesday, 22 May.

17 May 2013

Egg Films' Kevin Fitzgerald directs Toyota Rav4 Rex TVC for Saatchi & Saatchi Sydney

Rex, which follows a father and son hunting for a missing dog, was conceived by creative director Steve Carlin and three expat South Africans – executive creative director Damon Stapleton; art director, Darren Borrino; and copywriter, Stuart Turner.

15 May 2013

Be part of Hunter's 25^th birthday celebration TV commercial

To celebrate 25 years of ultimate refreshment, Hunter’s is calling on its 'chinas' to be part of its 25^th birthday celebration TV commercial.

15 May 2013

The Open Window School of Visual Communication to host an Open Day

The Open Window School of Visual Communication has established itself over the last 19 years as one of the finest art and design higher education institutions.

14 May 2013

Revlon chooses TLC to advertise its Photoready make-up range

Revlon selected Primedia Unlimited’s indoor advertising specialists, TLC Unlimited, to run its ‘be photo ready in any light’ advertising campaign for its new Photoready^™ Primer, Shadow and Sparkle eye shadow which enables consumers to create limitless looks with one palette.

14 May 2013

Carat selects Primall Media's hanging banner to promote <i>Oz The Great and Powerful</i>

Carat selects Primall Media's hanging banner to promote Oz The Great and Powerful

Media agency, Carat, created a South African first by selecting Unlimited’s Primall Media’s hanging banner media platforms inside shopping malls and turning them into a ‘never-been-done-before’ dye-cut spectacular to promote the movie, Oz The Great and Powerful.

13 May 2013

Brandyourcar.com selects brand ambassadors to promote Pentel's EnerGel X pens

Brandyourcar.com, Unlimited’s transit media specialist, came up with an innovative way to promote Pentel’s EnerGel X pens by selecting full-time students at four universities, appointing them brand ambassadors and branding their vehicles with the campaign creative, ‘Love Writing Again’.

13 May 2013

Times Media to incorporate advertising sales of BDFM titles from June

Following the recent agreement to purchase the 50% balance of BDFM shares held by Pearson in the UK, the Times Media Group is set to deliver greater operational efficiencies to all divisions, as well as advertisers.

13 May 2013

Red Cherry Media has value-for-money media and production offerings

Red Cherry Media is warming up the season with exciting, value for money media and production offerings, one of which is a R320 000 TV package including the production of an ad as well as a week’s worth of TV spots.

10 May 2013

TLC selected to spread awareness around Incolabs' Lip Ice

Incolabs has selected the ideal environment in Primedia Unlimited’s washroom advertising platform ...

Provantage helps to create awareness of its Burger King's Whopper burger

The arrival of the restaurant chain Burger King was highlighted by an advertising campaign tha ...

Engen is one step closer to 50% black ownership of retail service station network

Engen, South Africa’s leading fuel retailer has scored another win for black economic empowerment with the appointment of Mackay Bundwini as the franchise owner of its next 1-Stop retail service station.

Tiletoria acquires Floors Direct

Tiletoria, one of South Africa’s leading tile retailers and wholesalers, has just acquired the retail flooring business of Floors Direct. Operating principally out of Gauteng, Floors Direct is South Africa’s leading flooring supply and installation experts.

Problemio offers a 4 app course for entrepreneurs

Ever dreamt of starting one's own business or are in the process of starting one? Now there is a way to get affordable and quality help and guidance. Whether one's goal is to start a brick and mortar business or an Internet start-up company, it is a daunting adventure where mistakes ca ...

RadioHeads turns up the volume for Standard Bank

RadioHeads, a specialist radio marketing agency in South Africa, is putting years of radio experience and expertise to good use, and attracting blue-chip clients, like Standard Bank, who are looking to leverage the marketing power of the air waves.

Managing your brand’s identity

Communication is often an understated factor in marketing. However, it is one that if not managed or monitored, can sway the perception of your brand to be something it is not. The power of branding is that it is about building a personal relationship with your customers. Therefore the tone in which you communicate to build this relationship is crucial.

The power of brand slogans

In marketing, language is an important tool, and when it is used in a strategic manner it can have a meaning that shapes ideas and sticks in your memory. This can, in turn, create a meaning that can be so powerful that it can capture an audience for a lifetime.

Advertising News

TLC selected to spread awareness around Incolabs' Lip Ice

Provantage helps to create awareness of its Burger King's Whopper burger

Marketing News

Engen is one step closer to 50% black ownership of retail service station network

Tiletoria acquires Floors Direct

In Focus

Provantage takes out of home advertising to a new level with Transit.TV

On Wednesday, 13 February, Provantage launched a new digital media network known as Transit.TV. This digital network will offer advertisers across the country a national digital television network that will operate in selected taxi’s, train stations and in taxi rank lanes.

Conversation LAB: A new agency for a new world

There is the belief that when it comes to ‘big idea’ agencies, you don’t have to look any further than South Africa’s two main cities, Cape Town and Johannesburg. You’d find an argument to back that up too. Simply take a look at where the South African winners of this year’s Loeries are located to understand my point.

New Accounts

Conversation LAB wins the Chubb Fire and Security SA account

Up and coming creative agency, Conversation LAB, hot on the heels of their Mr Price Sport and Hirsch’s business wins, has now added international fire and security giant, Chubb Fire and Security South Africa to their fast-expanding client base.

Bletchley Park wins the Wonga.com account

Wonga.com, a ground-breaking online lender, has appointed Bletchley Park as their creative marketing agency in South Africa after a successful pitch process.

People on the Move

brandhouse appoints Dayalan Nayager as its national accounts director

Prior to joining brandhouse, Nayager was the general manager of Sales for Heinz Foods South Africa where he lead key accounts, Field Sales, Export, Food Services and Category Management divisions. His appointment was effective from Friday, 1 March.

Fran Luckin set to join Quirk Johannesburg

Fran Luckin, a highly acclaimed South African executive creative director and winner of a multitude of local and international awards, will be joining Quirk Johannesburg as its new executive creative director.

Marketing Profile

Experienced trio launch WhyFive, a fresh take on market research.

Success in business depends on asking the right questions. ‘Why?’ is always the right question, say the founders of newly launched market research business WhyFive; and marketing wisdom holds that if one asks ‘Why?’ five times, any question will be fully answered.

TollReach to evolve into AutoReach to grow footprint of in-car marketing

Re-invention is the key to business success. It requires the evolution of years of expertise within an ever-changing market to compete for a potential consumer’s attention and spend. On Wednesday, 8 May, the successful TollReach - a pioneer in reaching a moving but captive audience - will evolve into AutoReach to grow the footprint of in-car marketing.

Advertising Profile

Turbine Brand Revolution launches in association with human.kind advertising

Although Turbine Brand Revolution and human.kind advertising are separate entities, there is synergy where it is most essential, and together the agencies are able to provide a full service offering, from logo and corporate identity design, to full campaign execution.

The Hardy Boys joins forces with Disturbance

Independent through the line communications agency, The Hardy Boys have acquired Disturbance – Durban's leading multi-disciplinary creative hot-shop – with a view to broadening its current service offering.

The home of live theatre events in high definition

Cinema Nouveau screened by Fish Eagle Brandy will be the first movie theatre in South Africa to join other movie theatres, worldwide, in screening live performances of plays in High Definition (HD), as seen at the National Theatre in London.

A day with the Field Band Foundation, Soweto band … with Black Like Me

Black Like Me was proud to announce their partnership with Field Band Foundation- Dobsonville band to host a day of fun and motivation to the 180 members during a recent visit to the Soweto band.

Personalities

Getting to know Living Your Brand's CEO, Daniel Marcus

Living Your Brand CEO, Daniel Marcus is a busy man. When he's not in the office, he's either at the gym or planning his next move in the wee hours of the morning. Marketing Update managed to catch up with him to find out more about him. Here's what he had to say.

Getting to know Y&R Johannesburg's new MD, Kingsley Potter

Y&R Johannesburg recently appointed Kingsley Potter as its new managing director. He took some time out of his busy schedule to speak to Marketing Update.