Provantage helps Redefine to make a lasting impact

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Provantage helps Redefine to make a lasting impact

Published: 10 August 2012

Until November 2012, OR Tambo International travellers walking through the security check will feel like they are looking into a fishbowl. A Redefine fishbowl with powerful imagery and messaging to target well-heeled travellers.

Provantage helps Redefine to make a lasting impact

The eye-catching creative features a fish jumping out of a small fishbowl into a larger, roomier bowl. The messaging reflects the intrinsic promise of the company. 'We're not landlords. We're people.'

The campaign extends to Provantage sites at King Shaka International and Cape Town International airports in the form of wall and pillar branding as well as barrier branding. "We're especially proud of the airport sites as these are talking directly to our target market which comprises mainly corporate management and business owners. The environment adds lustre to our brand and gives our message maximum impact," says Marijke Coetzee, head of Marketing and Communications at Redefine Properties.

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