Says Janine Johnston, CEO of Eco Design Initiative: “Design is first and foremost about solving problems and improving lives. Designers play a responsible and vital role in the progression of sustainable environments and lifestyles for all South Africans and the world. I believe that designers form the natural link between consumers and the production value chain and are key role players in job creation, adding market competitiveness and environmental development of natural resources as well as spaces for people to live, work, play and interact in.”
Concludes Johnston: “The Eco Design Initiative believes in fully-participative design practices and World Industrial Design Day highlights the importance of a global shift towards understanding the value of working with the collaborative solution based global design culture.”
For more information on the Eco Design Initiative or the Fresh Talent Competition please email
info@nokak.com.