Aspen selects Primall Media to launch Calci-Dense™

Loading Adverts...

Follow our RSS feed

Click to go to the Home page

Marketing News

New Accounts

Click to go to the Gallery

Click to go to the Glossary

Click to go to the Creative Space

Aspen selects Primall Media to launch Calci-Dense™

Published: 6 June 2012

Aspen has selected Unlimited subsidiary Primall Media to promote its new product Calci-Dense™. “Running from 1 May to 31 July, the campaign is being advertised on our digital advertising screens and parkade lightboxes which will drive awareness of the new product and push feet into retailers to purchase it,” says Primall Media’s Lee Curtis.

Calci-Dense™ is a calcium supplement which helps build and maintain strong healthy bones throughout all the phases of a person’s life. Just like a butterfly represents a metamorphosis and transformation, humans transform throughout their lives and so do their bones, making the right calcium supplement choice so important.

“Our digital inventory allows creative flexibility and consumer engagement, whilst our parkade lightboxes ensure brand exposure and impact when consumers enter the malls,” Curtis adds.

The campaign will run in the Brooklyn, Canal Walk, Cavendish Square, Cresta, Eastgate, Fourways, The Glen, Gateway, Hydepark, Loch Logan, Nelson Mandela Square, The Pavilion, Riverside, Rosebank, Sandton City, V & A Waterfront, Vincent Park and The Zone shopping centres.

“The national campaign targets consumers at the point when they are open to absorbing the advertising message, thereby driving sales,” Curtis concludes.

TLC selected to spread awareness around Incolabs' Lip Ice

Incolabs has selected the ideal environment in Primedia Unlimited’s washroom advertising platform ...

Provantage helps to create awareness of its Burger King's Whopper burger

The arrival of the restaurant chain Burger King was highlighted by an advertising campaign tha ...

Engen is one step closer to 50% black ownership of retail service station network

Engen, South Africa’s leading fuel retailer has scored another win for black economic empowerment with the appointment of Mackay Bundwini as the franchise owner of its next 1-Stop retail service station.

Tiletoria acquires Floors Direct

Tiletoria, one of South Africa’s leading tile retailers and wholesalers, has just acquired the retail flooring business of Floors Direct. Operating principally out of Gauteng, Floors Direct is South Africa’s leading flooring supply and installation experts.

Problemio offers a 4 app course for entrepreneurs

Ever dreamt of starting one's own business or are in the process of starting one? Now there is a way to get affordable and quality help and guidance. Whether one's goal is to start a brick and mortar business or an Internet start-up company, it is a daunting adventure where mistakes ca ...

RadioHeads turns up the volume for Standard Bank

RadioHeads, a specialist radio marketing agency in South Africa, is putting years of radio experience and expertise to good use, and attracting blue-chip clients, like Standard Bank, who are looking to leverage the marketing power of the air waves.

Managing your brand’s identity

Communication is often an understated factor in marketing. However, it is one that if not managed or monitored, can sway the perception of your brand to be something it is not. The power of branding is that it is about building a personal relationship with your customers. Therefore the tone in which you communicate to build this relationship is crucial.

The power of brand slogans

In marketing, language is an important tool, and when it is used in a strategic manner it can have a meaning that shapes ideas and sticks in your memory. This can, in turn, create a meaning that can be so powerful that it can capture an audience for a lifetime.

Advertising News

TLC selected to spread awareness around Incolabs' Lip Ice

Incolabs has selected the ideal environment in Primedia Unlimited’s washroom advertising platforms by TLC, to reach its consumers ahead of winter for its ‘Naughty or Nice’ Lip Ice advertising campaign that runs nationwide from April to June.

Provantage helps to create awareness of its Burger King's Whopper burger

The arrival of the restaurant chain Burger King was highlighted by an advertising campaign that harnesses the reach and impact of an array of media channels. Further to the launch, the multi-national restaurant chain is creating awareness of its famous Whopper Burger across Transit TV, IRT Station, Bus branding and PRASA train station branding.

Marketing News

Engen is one step closer to 50% black ownership of retail service station network

Tiletoria acquires Floors Direct

In Focus

Provantage takes out of home advertising to a new level with Transit.TV

On Wednesday, 13 February, Provantage launched a new digital media network known as Transit.TV. This digital network will offer advertisers across the country a national digital television network that will operate in selected taxi’s, train stations and in taxi rank lanes.

Conversation LAB: A new agency for a new world

There is the belief that when it comes to ‘big idea’ agencies, you don’t have to look any further than South Africa’s two main cities, Cape Town and Johannesburg. You’d find an argument to back that up too. Simply take a look at where the South African winners of this year’s Loeries are located to understand my point.

New Accounts

Conversation LAB wins the Chubb Fire and Security SA account

Up and coming creative agency, Conversation LAB, hot on the heels of their Mr Price Sport and Hirsch’s business wins, has now added international fire and security giant, Chubb Fire and Security South Africa to their fast-expanding client base.

Bletchley Park wins the Wonga.com account

Wonga.com, a ground-breaking online lender, has appointed Bletchley Park as their creative marketing agency in South Africa after a successful pitch process.

People on the Move

brandhouse appoints Dayalan Nayager as its national accounts director

Prior to joining brandhouse, Nayager was the general manager of Sales for Heinz Foods South Africa where he lead key accounts, Field Sales, Export, Food Services and Category Management divisions. His appointment was effective from Friday, 1 March.

Fran Luckin set to join Quirk Johannesburg

Fran Luckin, a highly acclaimed South African executive creative director and winner of a multitude of local and international awards, will be joining Quirk Johannesburg as its new executive creative director.

Marketing Profile

Experienced trio launch WhyFive, a fresh take on market research.

Success in business depends on asking the right questions. ‘Why?’ is always the right question, say the founders of newly launched market research business WhyFive; and marketing wisdom holds that if one asks ‘Why?’ five times, any question will be fully answered.

TollReach to evolve into AutoReach to grow footprint of in-car marketing

Re-invention is the key to business success. It requires the evolution of years of expertise within an ever-changing market to compete for a potential consumer’s attention and spend. On Wednesday, 8 May, the successful TollReach - a pioneer in reaching a moving but captive audience - will evolve into AutoReach to grow the footprint of in-car marketing.

Advertising Profile

Turbine Brand Revolution launches in association with human.kind advertising

Although Turbine Brand Revolution and human.kind advertising are separate entities, there is synergy where it is most essential, and together the agencies are able to provide a full service offering, from logo and corporate identity design, to full campaign execution.

The Hardy Boys joins forces with Disturbance

Independent through the line communications agency, The Hardy Boys have acquired Disturbance – Durban's leading multi-disciplinary creative hot-shop – with a view to broadening its current service offering.

The home of live theatre events in high definition

Cinema Nouveau screened by Fish Eagle Brandy will be the first movie theatre in South Africa to join other movie theatres, worldwide, in screening live performances of plays in High Definition (HD), as seen at the National Theatre in London.

A day with the Field Band Foundation, Soweto band … with Black Like Me

Black Like Me was proud to announce their partnership with Field Band Foundation- Dobsonville band to host a day of fun and motivation to the 180 members during a recent visit to the Soweto band.

Personalities

Getting to know Living Your Brand's CEO, Daniel Marcus

Living Your Brand CEO, Daniel Marcus is a busy man. When he's not in the office, he's either at the gym or planning his next move in the wee hours of the morning. Marketing Update managed to catch up with him to find out more about him. Here's what he had to say.

Getting to know Y&R Johannesburg's new MD, Kingsley Potter

Y&R Johannesburg recently appointed Kingsley Potter as its new managing director. He took some time out of his busy schedule to speak to Marketing Update.