Fashion Media launches pureDKNY Verbena

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Fashion Media launches pureDKNY Verbena

Published: 6 June 2012

Unlimited’s Fashion Media was selected to directly target female environmentally conscious consumers at its national Red Square holding, with the launch of pureDKNY Verbena.

DKNY is continuing its partnership with CARE International, a leading humanitarian organisation that helps to uplift women from global poverty, in honour of the launch of its pureDKNY Verbena fragrance.

CARE International's Access Africa programme fights the root causes of global poverty in the world's poorest countries, placing special focus on working alongside impoverished women. The launch of pureDKNY Verbena will thus see DKNY and Care International supporting verbena basil farmers in Togo, Africa.

“The national Fashion Media advertising campaign was geared to generate awareness around the new pureDKNY Verbena, and its commitment to caring for the environment and assisting the poor,” says Fashion Media’s Sean Reed.

“Red Square window displays and promotional bays ensured that we were able to get the message across to the right target audience, and as close to the point of purchase as possible,” he adds.

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