Roberto Cavalli displays grace on Fashion Media’s Edgars shopfronts

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Roberto Cavalli displays grace on Fashion Media’s Edgars shopfronts

Published: 8 May 2012

Amber, alluring, sexy yet sophisticated shop window fronts is what Unlimited’s Fashion Media has delivered for the new Roberto Cavalli ‘for her’ brand of eau de parfume.

Roberto Cavalli displays grace on Fashion Media’s Edgars shopfronts

During March, the entrance windows in five Edgars stores demonstrate a stunning visual display which attracted consumers firstly to the shop front window and secondly into the store to the newly launched Roberto Cavalli fragrance.

“The shop window is considered part of the store and not as overt advertising,” says Sean Reed, CEO of Fashion Media, “Fashion Media takes advantage of this underrated piece of prime advertising space and brings brands to life before the consumer even enters the store.

Each shop front window is different and can bring out different elements of a brand. Whether due to shape or size each window is ‘dressed’ in a unique fashion. The impact of the display can convince or deter a shopper from entering the store.”

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