Santiago-Downes who brings more than 12 years of marketing experience both at a strategic and tactical level in global markets, will be based in the London office reporting in to Stuart Colman, managing director Europe and vice president international. As international marketing manager, Santiago-Downes will be responsible for driving awareness and education of AudienceScience’s brand and targeting solutions in its core markets throughout the UK, Europe and APAC.

Santiago-Downes draws her deep understanding of the online advertising industry from her marketing experience at Moxie Software, Vocus, and Reed Business Information where she built management expertise through responsibilities such as strategy and planning, design and execution of marketing plans in order to optimise ROI and drive revenue targets as well as increasing B2B lead generation across Europe, the Middle East and Africa.

Colman, comments, “Tamara brings a wealth of both marketing and digital experience to AudienceScience and we are confident she will be a valuable addition to our team.”

The continued growth of the global online advertising market has resulted in a demand for highly targeted, effective campaigns which AudienceScience must consistently deliver, having seen a marked increase in the number of publishers, advertising agencies, brand owners and media agencies recognising the value of audience targeting.

“Tamara will play an important role in raising awareness of our technology, products and service as well as ensuring continued growth within the European and Asian markets. We would like to take this opportunity to welcome Tamara, who has proven international marketing experience and we look forward to working with her to further bolster our growth internationally” added Colman.