New trading director at Aegis Media South Africa

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New trading director at Aegis Media South Africa

Published: 26 April 2012

Nic van den Bergh has been promoted to trading director for Aegis Media in Sub Saharan Africa. He will be responsible for all trading activities within the group, companies comprising of Carat, Vizeum, isobar, iProspect and Posterscope. With this he will also be heading up the group operations board streamlining daily operations and client delivery.

New trading director at Aegis Media South Africa

The role encompasses but not limited to all client and publisher negotiation, collective trading of group spend in the region of R2.3-Billion as well as lead integrated projects that leverage the group companies both in SA and Sub Saharan Africa.

“This is an exciting time for Media as we look to future proof our business through new revenue streams and opportunities for our clients, and Nic has proven to be the best person for the role, due to his digital experience, having built isobar’s media business in south Africa over the last three years.” said Dawn Rowlands, CEO Aegis Media, Sub Saharan Africa.

Van den Bergh’s role within trading is to leverage a full service media solution to both internal and external Aegis Media Sub Saharan African clients. They will therefore will drive the integration of the respective businesses within the Aegis Media group to deliver on innovation through communication solutions that live beyond single mediums.? This will be done through developing opportunities that live within the brand and communication ecosystem i.e. Strategic buying opportunities and or branded content deals. Nic will also be tasked with the development of a truly performance-based trading solution via Aegis Media’s global trading desk AMNET in so delivering real business return throughout the media channel mix.

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