“Our client Brandhouse, the premier alcohol beverage company, not only wants to raise awareness about drinking illegally, but wants to change consumers habits, behaviour and attitudes towards drunk driving through their hard-hitting ‘Drive Dry’ campaign,” says TLC’s Brett Tucker.
“The ideal environment to target 18 to 30 year olds is at the point and time where alcohol is being publicly consumed and drinking laws may be infringed upon. Asking people pertinent questions through the use of high impact, large door wraps and mirror media executions across over 90 nightlife venues in South Africa, drives home the point without beating around the bush.”
The campaign, which runs from March is part of a holistic 360 degree awareness campaign which demands answers.
“This is the second time that TLC is implementing this ongoing campaign for Brandhouse, but this time the reach has been extended to over 600 000 people, to both men and women,” adds Brett.
For more information, visit: www.tlc-media.co.za