With approximately 10 000 entries received from over 60 countries, the Official Honoree distinction is awarded to the top 15% of all work entered that exhibits remarkable achievement.
BP Ultimate Ride 2 delivered an immersive and authentic gaming experience for the passionate motor car and performance motoring enthusiast.
The Ultimate Ride made use of a blend of game design techniques, game thinking and game mechanics to enhance non-game contexts, social media integration and an eCRM program, combined with the incentive to win a modified Volkswagen GTi. The mix together enhances the brand perception and correlated the online and offline brand experience.
BP Ultimate Ride 2 successfully delivered a consumer experience that demonstrates the ‘big idea’ assimilating traditional and digital with an outcome that measures up smartly against investment return.
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