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Radio news with RAB

Published: 30 March 2011

In the latest Radio Advertising Bureau (RAB) South Africa newsletter, LoweBull Executive Creative Director, Rui Alves explains how a little extra effort has made the latest Medal Paints ads so refreshing; Galderma’s Benzac spot gel radio campaign ensured a 20% increase in sales in 2010; and the team catches up with Daryl Ilbury, who explains what it takes for radio advertising to stay on top.

For more on these stories and others, visit www.rab.opennetworks.co.za.

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