Tastic's latest TVC humorously illustrates its brand promise

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Tastic's latest TVC humorously illustrates its brand promise

Published: 14 March 2011

Monday, 14 March saw the launch of Tastic's latest TV commercial, emphasising the brand’s promise of parboiled rice that turns out 'Perfect, Every time' to consumers. The commercial is currently being flighted on SABC channels 1, 2 and 3, e.tv as well as on DStv’s BBC Lifestyle, BBC Entertainment, Mzanzi Magic, Sony Entertainment, KykNET channels and Soweto TV.

Silas Matlala, Marketing Manager for Tastic comments, “The question consumers ask themselves is: ‘Why should I pay more for Tastic, when there are other rice brands?’ And this new creative innovatively answers the question in a novel and humorously hyperbolic way.”

The TVC effectively illustrates that Tastic rice always cooks to perfection and straying to other brands will only see hungry family members hot on the aromatic trail of parboiled Tastic rice being served next door, as they yearn for their familiar favourite to return to their dinner table.

To view the new TV commercial online, visit www.tastic.co.za/index.php?option=com_content&view=article&id=346.

To download a variety of delicious recipes visit the Tastic website.

Tagged Publications:

BBC Lifestyle BBC Lifestyle BBC Entertainment BBC Entertainment Sony Entertainment Sony Entertainment Mzansi Magic Mzansi Magic SABC 2 SABC 2 SABC 1 SABC 1 e.TV e.TV SABC 3 SABC 3 Kyknet Kyknet Soweto TV Soweto TV

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