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Joe Public

Published: 19 May 2010

Joe Public is an independently owned, Johannesburg-based advertising agency with a deep-rooted love for South Africa. It is an agency for people, by people and it is this philosophy that inspires the team to win the hearts and minds of the South African public in everything they do.

Joe Public is an independently owned, Johannesburg-based advertising agency with a deep-rooted love for South Africa. It is an agency for people, by people and it is this philosophy that inspires the team to win the hearts and minds of the South African public in everything they do.

Visit www.joepublic.co.za for more information.

Washroom media champions new measurement system

As a follow up to its pilot Footcounter measurement project which took place last year, TLC Unlimited; a Primedia Unlimited company, has completed a broader study in cinemas and gyms.

Pyrotec PackMedia's Do-It Carry Handle makes buying in bulk easier

When the economy nosedived,the price of grocery items rocketed, and consumers had reason to be frightened. They became more wary of their spending habits and budgets, resulting in a more resourceful approach to spending.

The Times to give rapid-response print ads a shot at the Loeries

The Times Press Challenge, in association with the Loeries, is tasking South Africa’s creative community to think on their feet and develop rapid-response press ads for their clients, based on The Times news stories of the day.

Powertech calls on PocketMedia Solutions to help market Powertech System Integrators

Powertech selected PocketMedia^® Solutions’ Pop Up marketing application to utilise as a ...

Portfolio Night is just around the corner

Putting together the first ever Portfolio Night for Southern Africa is a tall order, but industry and sponsor support will make it all possible for the host, McCann Johannesburg. Portfolio Night will take place on Wednesday, 22 May.

Franchising is an enticing prospect for entrepreneurs aiming to achieve success

Recently established mobile spray tanning company, Ispray Tanning, which offers sunless tanning with added convenience to customers in the Gauteng area, have introduced their concept as a franchising option to entrepreneurs looking to make a mark in the beauty market.

The power of brand slogans

In marketing, language is an important tool, and when it is used in a strategic manner it can have a meaning that shapes ideas and sticks in your memory. This can, in turn, create a meaning that can be so powerful that it can capture an audience for a lifetime.

Designing the perfect brand logo

The creation of a brand logo is a delicate process that should never be approached casually. As much as it may appear easy, this is far from true. It involves strategy, consumer insight and a keen understanding of your market. The logo also sets the tone for your brand and everything that follows.

Advertising News

Washroom media champions new measurement system

As a follow up to its pilot Footcounter measurement project which took place last year, TLC Unlimited; a Primedia Unlimited company, has completed a broader study in cinemas and gyms.

The Times to give rapid-response print ads a shot at the Loeries

Marketing News

Pyrotec PackMedia's Do-It Carry Handle makes buying in bulk easier

Powertech calls on PocketMedia Solutions to help market Powertech System Integrators

Powertech selected PocketMedia^® Solutions’ Pop Up marketing application to utilise as an attention-grabbing invitation to the birth of Powertech System Integrators, a solutions business with its core competence in system technology integration to improve its customers’ operating efficiencies.

In Focus

Provantage takes out of home advertising to a new level with Transit.TV

On Wednesday, 13 February, Provantage launched a new digital media network known as Transit.TV. This digital network will offer advertisers across the country a national digital television network that will operate in selected taxi’s, train stations and in taxi rank lanes.

Conversation LAB: A new agency for a new world

There is the belief that when it comes to ‘big idea’ agencies, you don’t have to look any further than South Africa’s two main cities, Cape Town and Johannesburg. You’d find an argument to back that up too. Simply take a look at where the South African winners of this year’s Loeries are located to understand my point.

New Accounts

Bletchley Park wins the Wonga.com account

Wonga.com, a ground-breaking online lender, has appointed Bletchley Park as their creative marketing agency in South Africa after a successful pitch process.

CTICC appoints IVTM as its new audio visual supplier

According to Cape Town International Conference Centre general manager for Operations, Aage Hansen, the centre has entered into a business partnership with INHOUSE Venue Technical Management (IVTM), who will now be responsible for overseeing all the audio-visual requirements and solutions for the centre and its clients.

People on the Move

Aviat Networks appoints Siphiwe Nelwamondo as its technical marketing manager

Siphiwe Nelwamondo has recently been appointed as a technical marketing manager with Aviat Networks, a leading global provider of microwave backhaul solutions. In this role, Nelwamondo is responsible for technical marketing and business development for the South Africa, East Africa and Middle East regions.

Allergan SA names Morné Steenkamp as its country manager

Morné Steenkamp has been appointed country manager of Allergan South Africa, a subsidiary of US-based Allergan, a global multi-speciality health care company with leading portfolios in eye care, neurosciences, medical dermatology, medical aesthetics and breast prostheses.

Marketing Profile

Experienced trio launch WhyFive, a fresh take on market research.

Success in business depends on asking the right questions. ‘Why?’ is always the right question, say the founders of newly launched market research business WhyFive; and marketing wisdom holds that if one asks ‘Why?’ five times, any question will be fully answered.

TollReach to evolve into AutoReach to grow footprint of in-car marketing

Re-invention is the key to business success. It requires the evolution of years of expertise within an ever-changing market to compete for a potential consumer’s attention and spend. On Wednesday, 8 May, the successful TollReach - a pioneer in reaching a moving but captive audience - will evolve into AutoReach to grow the footprint of in-car marketing.

Advertising Profile

Turbine Brand Revolution launches in association with human.kind advertising

Although Turbine Brand Revolution and human.kind advertising are separate entities, there is synergy where it is most essential, and together the agencies are able to provide a full service offering, from logo and corporate identity design, to full campaign execution.

The Hardy Boys joins forces with Disturbance

Independent through the line communications agency, The Hardy Boys have acquired Disturbance – Durban's leading multi-disciplinary creative hot-shop – with a view to broadening its current service offering.

The home of live theatre events in high definition

Cinema Nouveau screened by Fish Eagle Brandy will be the first movie theatre in South Africa to join other movie theatres, worldwide, in screening live performances of plays in High Definition (HD), as seen at the National Theatre in London.

A day with the Field Band Foundation, Soweto band … with Black Like Me

Black Like Me was proud to announce their partnership with Field Band Foundation- Dobsonville band to host a day of fun and motivation to the 180 members during a recent visit to the Soweto band.

Personalities

Getting to know Living Your Brand's CEO, Daniel Marcus

Living Your Brand CEO, Daniel Marcus is a busy man. When he's not in the office, he's either at the gym or planning his next move in the wee hours of the morning. Marketing Update managed to catch up with him to find out more about him. Here's what he had to say.

Getting to know Y&R Johannesburg's new MD, Kingsley Potter

Y&R Johannesburg recently appointed Kingsley Potter as its new managing director. He took some time out of his busy schedule to speak to Marketing Update.