Loading Adverts...
Follow our RSS feed
Loading

Dark & Lovely renews advertising deal with Wideopen Platform

Published: 1 February 2010

Continuing its partnership with Primedia Unlimited subsidiary, Wideopen Platform, local hair care brand, Dark & Lovely, has launched its Relaxer Kits to women of ethnic origin in metropolitan areas across South Africa. Dark & Lovely has secured Wideopen’s large format outdoor sites in the Johannesburg and Durban CBDs until the end of December.

Dark & Lovely renews advertising deal with Wideopen Platform
Continuing its partnership with Primedia Unlimited subsidiary, Wideopen Platform, local hair care brand, Dark & Lovely, has launched its Relaxer Kits to women of ethnic origin in metropolitan areas across South Africa. Dark & Lovely has secured Wideopen’s large format outdoor sites in the Johannesburg and Durban CBDs until the end of December.

Ryan Cohen, Sales Director at Wideopen Platform explains: “Our strategically located sites on De Korte Street in Braamfontein and Louis Botha in Alexandra, ensure that the bright and striking Dark & Lovely Relaxer creative alerts metropolitan ladies aged 25 to 40 to the revamped kits, within close proximity to outlets stocking the new range.”
Image
The 2010 contract with Wideopen is Dark & Lovely’s second year in utilising Wideopen’s large outdoor network to promote its range of hair and body care products. “Dark & Lovely’s continued partnering with us is testament to the fact that large format metropolitan advertising is key to driving both awareness and sales,” concludes Cohen.

The new extra-conditioning relaxer cream is enriched with moisturising shea butter to soften and protect hair against dryness while relaxing, giving women self-confidence whilst achieving a glamorous look and sexy; shiny; straight styles.

Dark & Lovely’s Relaxer Kit outdoor campaign is supported by TV; radio; and print, media components placed by Universal McCann.

For more information, visit www.primedia-unlimited.co.za.

blog comments powered by Disqus

Twitter feed
Facebook
Advertisement
Archives
 24 October 2014 Week in review
 17 October 2014 Week in review
 10 October 2014 Week in review
 4 October 2014 Week in review
 26 September 2014 Week in review
 12 September 2014 Week in review
 5 September 2014 Week in review
 29 August 2014 Week in review
 22 August 2014 Week in review
 15 August 2014 Week in review
Calendar
No events found
IAB South Africa Member

Marketing Update is member of IAB South Africa and a Newsclip Media Monitoring initiative.

Loading Adverts...