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BBDO Cape Town

Published: 10 September 2008

BBDO Cape Town

BBDO Cape Town is an agency that creates the most compelling content in the world. Not just in TV, but in print, radio, outdoor, digital and in activation - it performs in every medium.

At BBDO Cape Town, the three things they care about most are the work, the work and the work. This obsessive focus on "the work" is its reason for being and its competitive edge. It"s what makes BBDO Cape Town different. It believes the work is the only true measure of an agency. The work is where the brand meets the consumer. The work is what touches their hearts and minds. The work is what leads to the sale.

The work is simply every communication created to reach the consumer. Strategy, research, planning and media are all dedicated to directing and delivering the work. All of its resources, talents and disciplines are devoted to the work that is unique, powerful and convincing.

In the absence of great work, nothing else matters.

For more information, visit www.bbdocapetown.co.za.

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