Marketing Update :: South African Marketing and Advertising news

Loading Adverts...

Follow our RSS feed

Click to go to the Home page

Marketing News

New Accounts

Click to go to the Gallery

Click to go to the Glossary

Click to go to the Creative Space

WhyFive releases its SA Body Image Report 2013

Research company, WhyFive, have produced market research into the body image of a cross section of reasonably affluent, economically active South Africans with an average monthly household income of around R10 000. It is called The SA Body Image Report 2013.

Stage Audio Works turns to ADreach for its latest outdoor campaign

When Stage Audio Works decided to create an outdoor campaign, ADreach Street Pole Ads were their automatic choice. They transformed 39 Street Pole Ads in Centurion and Johannesburg with striking die cuts into a campaign that delivered real impact.

Be inspired by colour with the Dulux Connections Trend Collection 2013

Find inspiration when choosing trendy colours for your home with the Dulux Trend Collection 2013. Based on the annual edition of ColourFutures^™ 2013, the Dulux “Trend Collection 2013” will turn one into an expert when it comes to selecting this season’s most trendy and inspirationa ...

DMMA celebrates its 10^th anniversary

On Wednesday, 21 May 2003, the Online Publishers Association (OPA) was launched when 16 of South Africa’s most well-respected publishers came together with the aim of promoting the growth and profitability of the online publishing industry.

TLC's Fitting Room provides exposure for Vodacom

TLC Unlimited’s Fitting Room media platform, a subsidiary of Primedia Unlimited, has provide ...

Digital audiences overtake those of print in local media market

This year seems set to be remembered as the year that digital surpassed print as the read/written, news and information medium of choice for most South Africans. Careful interrogation of the readership figures shows that the Internet now has a further reach and a wider audience than print. So say ...

The power of brand slogans

In marketing, language is an important tool, and when it is used in a strategic manner it can have a meaning that shapes ideas and sticks in your memory. This can, in turn, create a meaning that can be so powerful that it can capture an audience for a lifetime.

Designing the perfect brand logo

The creation of a brand logo is a delicate process that should never be approached casually. As much as it may appear easy, this is far from true. It involves strategy, consumer insight and a keen understanding of your market. The logo also sets the tone for your brand and everything that follows.

Advertising News

Baby pods calm tots at malls while simultaneously acting as billboards for brands

Due to dirty mall toilets and sparsely placed baby changing facilities, mothers know all too well the harrowing experience to expect when taking their baby along to the mall to do a bit of shopping.

<i>Brandyourcar.com</i> chosen to generate awareness of the natural immune booster, Echinaforce

Brandyourcar.com chosen to generate awareness of the natural immune booster, Echinaforce

SA Natural Products has selected Primedia Unlimited’s Brandyourcar.com to generate awareness around the natural immune booster, Echinaforce, which is running from Wednesday, 1 May to Wednesday, 31 July, on a fleet of carefully chosen branded cars in Pretoria and Johannesburg.

Marketing News

WhyFive releases its SA Body Image Report 2013

Stage Audio Works turns to ADreach for its latest outdoor campaign

In Focus

Provantage takes out of home advertising to a new level with Transit.TV

On Wednesday, 13 February, Provantage launched a new digital media network known as Transit.TV. This digital network will offer advertisers across the country a national digital television network that will operate in selected taxi’s, train stations and in taxi rank lanes.

Conversation LAB: A new agency for a new world

There is the belief that when it comes to ‘big idea’ agencies, you don’t have to look any further than South Africa’s two main cities, Cape Town and Johannesburg. You’d find an argument to back that up too. Simply take a look at where the South African winners of this year’s Loeries are located to understand my point.

New Accounts

Conversation LAB wins the Chubb Fire and Security SA account

Up and coming creative agency, Conversation LAB, hot on the heels of their Mr Price Sport and Hirsch’s business wins, has now added international fire and security giant, Chubb Fire and Security South Africa to their fast-expanding client base.

Bletchley Park wins the Wonga.com account

Wonga.com, a ground-breaking online lender, has appointed Bletchley Park as their creative marketing agency in South Africa after a successful pitch process.

People on the Move

Joe Public welcomes a host of new talent

With 20 years’ experience in the advertising industry, Suraya Pillay has been appointed as Joe Public’s head of Media Buying and Planning. From a buyer at Y&R in 1993, she made her way up the corporate ladder at OMD and the Grey Group before being promoted to the Board of Directors at Mediacom.

Aviat Networks appoints Siphiwe Nelwamondo as its technical marketing manager

Siphiwe Nelwamondo has recently been appointed as a technical marketing manager with Aviat Networks, a leading global provider of microwave backhaul solutions. In this role, Nelwamondo is responsible for technical marketing and business development for the South Africa, East Africa and Middle East regions.

Marketing Profile

Experienced trio launch WhyFive, a fresh take on market research.

Success in business depends on asking the right questions. ‘Why?’ is always the right question, say the founders of newly launched market research business WhyFive; and marketing wisdom holds that if one asks ‘Why?’ five times, any question will be fully answered.

TollReach to evolve into AutoReach to grow footprint of in-car marketing

Re-invention is the key to business success. It requires the evolution of years of expertise within an ever-changing market to compete for a potential consumer’s attention and spend. On Wednesday, 8 May, the successful TollReach - a pioneer in reaching a moving but captive audience - will evolve into AutoReach to grow the footprint of in-car marketing.

Advertising Profile

Turbine Brand Revolution launches in association with human.kind advertising

Although Turbine Brand Revolution and human.kind advertising are separate entities, there is synergy where it is most essential, and together the agencies are able to provide a full service offering, from logo and corporate identity design, to full campaign execution.

The Hardy Boys joins forces with Disturbance

Independent through the line communications agency, The Hardy Boys have acquired Disturbance – Durban's leading multi-disciplinary creative hot-shop – with a view to broadening its current service offering.

The home of live theatre events in high definition

Cinema Nouveau screened by Fish Eagle Brandy will be the first movie theatre in South Africa to join other movie theatres, worldwide, in screening live performances of plays in High Definition (HD), as seen at the National Theatre in London.

A day with the Field Band Foundation, Soweto band … with Black Like Me

Black Like Me was proud to announce their partnership with Field Band Foundation- Dobsonville band to host a day of fun and motivation to the 180 members during a recent visit to the Soweto band.

Personalities

Getting to know Living Your Brand's CEO, Daniel Marcus

Living Your Brand CEO, Daniel Marcus is a busy man. When he's not in the office, he's either at the gym or planning his next move in the wee hours of the morning. Marketing Update managed to catch up with him to find out more about him. Here's what he had to say.

Getting to know Y&R Johannesburg's new MD, Kingsley Potter

Y&R Johannesburg recently appointed Kingsley Potter as its new managing director. He took some time out of his busy schedule to speak to Marketing Update.