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We live in a world of unpredictability, one in a constant state of flux, and which has conditioned its inhabitants to expect change even in brands that they have always loved. So says Jaslin Goh, managing director of Added Value Hong Kong.


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TRANSIT.TV™ brings digital out of home to Nelspruit Bus Terminal

Provantage Media Group’s TRANSIT.TV™ channel can now be enjoyed by commuters at the busy Buscor Bu ...


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Primedia Unlimited’s Salon Media business recently concluded an advertising campaign for SABC3 with the objectives of communicating to South African cricket fans while they get their hair cut.


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The Bidvest Group Limited (Bidvest) has announced that its subsidiary Bidvest Car Rental (Pty) Ltd has reached an agreement with Avis Budget Group, which will see Bidvest cease to operate as Budget car, van and truck rental in Southern Africa, effective Wednesday, 28 February, and will in futur ...


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Newsclip has announced recent additions to its Africa Media Portfolio. This includes five publications from Tanzania, namely The Citizen and Sunday Citizen, Mwananchi, Mwananchi Jumpali and Mwana Spoti.


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Building a great business involves more than just hard work, good networking skills, and a fair degree of luck, says Nick Bell, CEO of Decision Inc.


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Online marketing trends to keep an eye on in 2015
With a new year comes new possibilities and ideas. Nowhere is this mantra more evident than in a company’s marketing strategy. Now, as 2015 moves into its second month, companies should already have their goals and plans in place. But that doesn’t mean they can’t keep an eye on any marketing trends.
<i>Pinterest</i>: The forgotten online marketing tool
Pinterest is often neglected when it comes to planning social media and online marketing strategies. This is largely because it is still considered to be the underdog of social media. Why add a Pinterest account to your online marketing strategy when you already have a strong audience on Facebook and Twitter?
TRANSIT.TV™ brings digital out of home to Nelspruit Bus Terminal
Provantage Media Group’s TRANSIT.TV™ channel can now be enjoyed by commuters at the busy Buscor Bus Terminal in central Nelspruit, Mpumalanga. With over one million monthly passengers and 580 buses passing through the terminal, the channel provides a golden opportunity for advertisers to reach this economically-active, highly influential consumer market.
Salon Media concludes ad campaign for SABC3
Primedia Unlimited’s Salon Media business recently concluded an advertising campaign for SABC3 with the objectives of communicating to South African cricket fans while they get their hair cut.
5 paradoxes that luxury brands should not forget
We live in a world of unpredictability, one in a constant state of flux, and which has conditioned its inhabitants to expect change even in brands that they have always loved. So says Jaslin Goh, managing director of Added Value Hong Kong.
The Bidvest Group Limited (Bidvest) has announced that its subsidiary Bidvest Car Rental (Pty) Ltd has reached an agreement with Avis Budget Group, which will see Bidvest cease to operate as Budget car, van and truck rental in Southern Africa, effective Wednesday, 28 February, and will in future trade as Bidvest Car Rental.
Marcela Ospina: Marketing Made Human
There is the perception amongst some that marketing is nothing but a cold fish. ‘It’s all about spreadsheets and statistics programs,’ you may hear a cynic argue. ‘It’s segmented and strict,’ argues another. It’s impersonal. But is this really true? I’d disagree: marketing is instead warm and social. And I’m not the only one who believes that.
Sue Napier: Juggling motherhood and the ad industry
When Sue Napier was 13-years-old, she saw a BMW ad on TV and immediately knew that she wanted to work for the agency that made it. In fact, she was so sure that she said to her mother: “Mom, one day I am going to work for Hunt\Lascaris.” Little did she know that her words would be prophetic.
Y&amp;R SA adds the International Hotel School to its client list
Y&R South Africa's Durban office was recently awarded the account for International Hotel School, Africa’s leading hotel school. The agency will be providing an integrated offering, including Above The Line, PR and Media.
Saatchi &amp; Saatchi Synergize ‘secures’ ADT
Saatchi & Saatchi Synergize has been appointed as ADT’s digital agency to drive lead generation to increase sales. ADT is a security solutions company that provides armed response protection services and products for home, business and retail outlets.
BDO South Africa has announced four new appointments in the firm's Durban office.
Red & Yellow appoints new CEO to drive expansion plans
Red & Yellow, one of the country's leading marketing, advertising and communications schools, has appointed marketing and communications veteran Lynette Oelschig as CEO to drive its ambitious growth strategy. Prior managing director Diane Charton will be moving into a full-time lecturing role at the school to fulfil her passion for educating.
Openfield Group: A first in South Africa’s sponsorship and experiential marketing industry
After months of planning and discussions, an exciting development has been revealed to the industry with four competing, market-leading sponsorship and experiential agencies in South Africa merging to form a new entity which will be known as the Openfield Group.
Printstagram’s new MD sets off on growth path
With a varied background and an inherent ability to master all that she sets her mind to, Tandi Potgieter, new MD of Printstagram, the personalised photographic printing company, is well positioned to guide the company into its new phase of development.
Hero: Growing today from deep digital roots
It’s been the trend for exclusively digital agency brands to hold sway in the digital marketing spotlight for quite some time. With the result that digital teams with immense capabilities, which are embedded in full-service agencies such as Hero, have been somewhat flying under the radar. But that’s not necessarily a bad thing.
The Hardy Boys’ Dale Tomlinson talks about surviving 20 years in the ad business
The Hardy Boys (THB) recently celebrated their 20th anniversary. In the light of this, Marketing Update spoke to founder and CEO Dale Tomlinson about how he went about building THB into the business that it is today.
The home of live theatre events in high definition
Cinema Nouveau screened by Fish Eagle Brandy will be the first movie theatre in South Africa to join other movie theatres, worldwide, in screening live performances of plays in High Definition (HD), as seen at the National Theatre in London.
A day with the Field Band Foundation, Soweto band … with Black Like Me
Black Like Me was proud to announce their partnership with Field Band Foundation- Dobsonville band to host a day of fun and motivation to the 180 members during a recent visit to the Soweto band.
Getting to know Danone NutriDay’s Wesley Chetty
Part-time MC and Danone NutriDay’s brand manager, Wesley Chetty is a busy man. It took some time of out his day to chat to Marketing Update about his work and everything else inbetween.
Getting to know Net#work BBDO’s new head of strategy, Farzana Areff
Marketer, consultant and communicator, Farzana Areff wakes every morning with the objective to change consumer behaviour. Her passion and mantra is that of mobilising and applying ‘Laws of Growth’ in order to give brands scale. Recently appointed as head of Strategy at Net#work BBDO, she sat down with Marketing Update to answer a few questions.

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